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Who are you writing for?

By
Real Estate Agent with Jameson Sotheby's International Realty

There's been a lot of talk online, about who we should be blogging for.

The most successful use of blogging, according to consensus at least based on interaction and potential for transactions, appears to be blogging for local consumers.... in other words "Localism".  Writing about local events... new restaurants, fairs and celebrations, concerts, etc... along with local marketing reports.  Those seem to get the most eyes, and thereby the most calls.  And hopefully, at least for some, those turn into transactions.

I'm sure that's true... but I've never been much of a reporter of local events... I have written a few localism posts, and while they do seem to generate a whole lotta hits, they haven't, at least for me, turned into transactions.  When I wrote about Evanston's much-celebrated 4th of July Parade, it did make my phone ring, but the calls were almost a year later, and they were inquiries about who to contact in order to register an entry into the parade.  Or what time the parade starts.

I have written a few posts about local restaurants, and those are always enjoyed, but I'm more interested in generating comments on my blogs, and since those are local, they generate less interest in the comment stream than articles that resonate with readers from just about anywhere.

I know there are successful bloggers who are predictable as Old Faithful, and they do their marketing reports on Mondays, a local interest piece on Tuesday, something about food on Wednesday, Interest Rates and Mortgage on Thursday and Open House listings on Friday.  I'm just not interested in being that predictable.  I write what interests me, what tickles my funny bone that day, and often it's about a recent issue that came up in a personal transaction, or that of a colleague.

I guess, you could say, I write for me.  I write what I want, when I want and when the mood strikes.

That hasn't caused consumers to flock to my blog (although many have found it)... it hasn't caused buyers and sellers to call me in droves... but what it has done is make a strong connection with other members of Active Rain, and it has generated (after a slow start) referral after referral after referral from people who've liked what they've read, and have someone buying or selling in my area, and want them represented by the guy they've come to know online.

I can live with that.

-10

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments (86)

Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Alan, we like to think that our blog directs the cunsumer to our web pages more often than we realize.

Aug 03, 2012 06:15 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

You're right Alan, the reason to rank high is to get the phone to ring.

Aug 03, 2012 06:38 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Bob - we like to think so.

Tammie - and turn those "rings" into business.

Aug 03, 2012 07:02 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Alan~ I mostly write for me too.  I try to keep a balance of localism, consumer driven posts and posts for my colleagues and those that just talk about me and my interests.

Aug 03, 2012 07:38 AM
Carolyn Roland- In Delaware and S. Chester County PA
Independent architectural histor'n - Wilmington, DE
Carolyn Roland, GRI, CRS

Alan-Write about whatever your little heart desires. "I can live with that!"

Aug 03, 2012 09:00 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Alan, I always enjoy your blogs, so you must be writing for me as well as yourself.  Thanks

Aug 03, 2012 10:47 AM
Greg Nino
RE/MAX Compass - Houston, TX
Houston, Texas

Alan,

I have always blogged for other agents. It works for me. From time-to-time I'll blog for the public about real estate details and such. I enjoy the latter as much as everything else I do on AR. If you don't enjoy what you're doing you won't be successful.

Aug 03, 2012 11:36 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Donna - I've tried to find "balance", unsuccessfully.

Carolyn - thank you very much.

Bob - that's good to hear.

Greg - it's clear you enjoy your writing... as do we.

Aug 03, 2012 01:16 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Alan we need to write what we want.  If we do not enjoy it we will not do it.

Aug 03, 2012 01:27 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Gene - I think that's what it comes down to, for me.  if I'm not enjoying myself... I just won't do it.

 

Aug 03, 2012 11:59 PM
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

Hi Alan.  I think your title question "Who Are You Writing For?" would be answered differently by different bloggers, and even differently by the same blogger at different times.   There's not just one answer, and certainly not one right answer.  Anyway, posts written for other AR members are obviously the ones AR members want to read, and that builds community here.  If all posts were only of local interest, we'd be here blogging maybe -- but not involved in reading and learning and commenting on one another's posts.  That community involvement is what Active Rain offers that say, Word Press doesn't.

Aug 04, 2012 12:13 AM
Nancy Hankin
RE/MAX Real Estate Consultants - Palm Springs, CA

I write my Blogs for the same reason Alan writes his. I send them to my database on a weekly basis, then use RSS feeds to AR along with other sites for greater exposure. Over the years I have received Referrals from AR, and even created a few friendships along the way. I try to write INFORMATIVE BLOGS that will be helpful to my readership. I'm NOT doing it to gain AR POINTS. Alan, Great Post!

Aug 04, 2012 01:24 AM
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Alan, great post.  Your reason for blogging makes a lot of sense.   Getting referral after referral makes it worth it.  That's wonderful.

Aug 04, 2012 04:06 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Dianne - no question... different people are writing for different audiences.  That's precisely why I didn't ask "Who SHOULD you be writing for!"

Nancy - points, while they were a good incentive to get started, are secondary (maybe tertiary) now.

Sharon - it sure does, Sharon.  It sure does.

Aug 04, 2012 05:52 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Ditto Darlin'...Deb

Aug 04, 2012 01:22 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Alayne (Deb) - I love it when you call me Darlin'

Aug 05, 2012 03:34 AM
Susan Ani
Baird & Warner - Chicago, IL

Alan, so glad you wrote this post. I think I have always felt a little ungrounded in ActiveRain, because I did not sort out exactly who my audience is, who I WANT that audience to be. Now I can at least make that decision. And howdy to my 'cross the street neighbor on Central Street (I'm with Baird & Warner.).

Aug 05, 2012 09:27 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Susan - I think your audience could (should) be whomever you want it to be... (is that you in the window??)

Aug 05, 2012 10:55 PM
Gina Nugent
Donohue RE - Palm Beach, FL
Real Estate Agent - Palm Beach, FL

I feel you are writing for me since it entertains me and I love that! 

Aug 07, 2012 05:33 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Gina - shhh... don't tell everyone.

Aug 07, 2012 05:52 AM