Elements of a Great Glenview Listing

Real Estate Agent with The Marla Schneider Team



ListingsSo you've decided to sell your Glenview house! How exciting! You've got it all de-cluttered, with new paint in just the right colors in all the right spots. You're ready for some prospective homebuyers to come and take a look at it. To get the word out, you'll need to list your house, so let's go over some of the elements of a great Glenview listing.

1. Be Specific: If your house sports a fabulous kitchen, describe what it's like. For example, say "Kitchen features all new stainless-steel appliances, beautiful granite countertops, and a pantry with floor-to-ceiling shelving to hold all your kitchen needs." This will tell them the features your kitchen has to offer so they won't overlook something important.

2. List Updates: Be sure to let everyone know about that new roof or the replacement windows that were added a few months back. Sometimes it's hard for a prospective buyer to see everything that they should, so put it out there in writing.

3. Enjoying the Home: If you have a beautiful porch that's perfect for enjoying your morning coffee, put that in the listing. Maybe your back yard is home to various song birds, so mention how lovely it is to hear them singing. Help buyers envision themselves enjoying your home.

4. Beautiful Sells: Yes, it's been documented that listings that state "beautiful" as opposed to "move-in condition" sell better; in fact, "beautiful" and "gorgeous" sell 15 percent faster as well. Just don't overdo it!

5. Check Spelling and Grammar: A listing that has spelling and grammar errors shows that someone wasn't all that careful, leading buyers to possibly think that this may carry over to how the house has been taken care of or how the sellers or listing agent always does business.

6. Abbreviations: Sometimes it's best to spell everything out to avoid confusion. Don't use such obscure abbreviations that no one can figure out what it is you're trying to say. For example, you may know that WBF is wood-burning fireplace, but those not familiar with real estate jargon may not, which can cause them to overlook a feature that they really want.

7. Call to Action: Such phrases as "priced to sell" and "great deal", while being rather cliché, can put the idea in buyers' heads that your home is a good buy, and they should make an offer.

8. Phrases to Avoid: While some phrases are good to put into a buyer's head, others are just the opposite. These include such things as "fixer-upper" and "as is". Either of these make buyers think there is something wrong with the property that is going to cause them to have to do a lot of work or spend extra money. Let them make up their own minds when they see the house.

While these ideas are something homeowners wanting to try selling their own Glenview home can use, the Marla Schneider Team uses these tips regularly in preparing listings for the buyers we represent. If you'd like to have Marla and her team working for you, contact us today or call us at 847-657-3790. We'll put our expertise to work for you.



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