4 Step Strategy for Pinterest Success

Services for Real Estate Pros with RealSupport Inc.

Whether you are already on Pinterest or have just heard the chatter, there is no doubt that this is one of the most fun and addicting social media sites out there. What could be better than looking at statuses and photos of friends for hours on Facebook? How about a never ending visual representation of all of your favorite things all in one place? Trust me, it’s not hard to get lost for an hour or two in a black hole of delicious-looking recipes or dream homes or your favorite fashion ensembles. Beyond all that, this blossoming social network is a great way to give your client’s a taste of what you’re all about. So, from your real estate virtual assistants, here are four easy ways to make the most of your Pinterest account!

Caption it Up! When posting on your various Pinterest boards, it’s important to make your captions detailed and meaningful. For example, if you find a picture of a house you really love, don’t just write “love!” but try to make it descriptive and point out specific touches that you enjoy. This shows people that you not only have interests, but you are knowledgeable about them and have a genuine understanding of them.  

Don’t Forget to Link: This is where Pinterest for personal use and Pinterest for business purposes differ. Pinterest is used as a means to drive traffic back to your blog or website – so any time you pin something on your boards you always need to provide a link back to the full story. If you’re going to be pinning your blogs or other custom copywriting content, always include an image so it’s easily sharable on Pinterest.

Know your Message: Pinterest is all about defining your niche. Whether it’s food, clothing, architecture or real estate, establishing your forte is key in finding success. First ask yourself what you are known for. Do you always have the scoop on the latest restaurant openings and community events? Are you always on top of the local sporting news? Do you have an awesome eye for great architecture?

Be Social: While it may not seem as involved as Facebook and Twitter, Pinterest is just as much of a social network as any. That means it is 100% necessary to get to know your Pinterest community by commenting, liking and sharing other people’s posts.  It’s just like trying to get more “likes” on Facebook: if you don’t like them, they won’t like you. You have to give to get and so on and so forth. When someone on Pinterest sees that you followed them or repinned some of their posts, it’s a huge confidence booster. They will think “wow, they like my stuff! I want to see what they have to say.”

So how do you use Pinterest? I am sure you have heard all the hubbub by now, and as your real estate virtual assistants, we want to make sure your presence is known on all the best social net platforms. If you have any questions on how to get your page up and running, feel free to contact us anytime. We’ve seen a lot of success with our Pinterest setups and would love to help you achieve the same.

Happy Pinning!

Lauren Wille
Account Executive



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Evelyn Kennedy 08/07/2012 07:41 AM
  2. Paul Gapski 08/20/2012 12:52 AM
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Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

THank you, Team!

I know I have to spend more time promoting myself on Pinterest.. It is just too overwhelming.


Aug 07, 2012 07:22 AM #1
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Dear Team:

I started on Pinterest like a bull out of the shoot.  Then I realized that I needed to pin more of my photos from my blogs.  So I had to write a bunch of blogs.  Now I am going back to pinterest.  I am going to be sure and link my pinterest pins to my website.

Aug 07, 2012 07:35 AM #2
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Tatyana, thank you so much for the comment! Our Vice President, Erica Lawrence, got in touch with you with some awesome Pinterest suggestions! We hope you find the advice helpful. We're always here for you if you have a question. We're glad to help in any way we can! :)

Hi Evelyn, you have a great idea of pinning links to your blog posts and various parts of your websites, but you can take it a step further! Pinning community items, "dream homes", decor tips, buyer tips, seller tips, open house tips, recipes, quotes, and more will add some diversity to your boards and will pique the interest of more people. There's a way to stay relevant and interesting while showcasing your position and a real estate and community expert. The possibilities are endless, so don't be afraid to play around with a few different ideas. If you need any more suggestions, don't hesitate to ask! Thanks again for the great comment ;).

Aug 08, 2012 06:59 AM #3
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

fairfax county real estate agents Jan and Steve Bachman




This is great guys and I needed it.

I have been posting some of my better country photos on Pinterest but do not have a plan. This was a great help.

Aug 08, 2012 07:25 AM #4
David Popoff
DMK Real Estate - Darien, CT
RealtorĀ®,SRS, Green ~ Fairfield County, Ct

All great tips that over the long term will pay off, thanks.

Aug 14, 2012 08:04 AM #5
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Steve and Jan, thanks so much for the comment! Sharing your country photos is a great idea, but you should also create creative and fun boards that really showcase your area. For example, you could put a board showcasing your area's best pizza places or make a board showcasing things to do in your town. One of our favorite things about Pinterest is that you can have fun with it.

David, we're glad that you found our post to be helpful! Pinterest is the latest shiny object in the social media world and it's beneficial to start utilizing the site. We hope our tips will help you as you start using it as part of your marketing efforts !

Aug 15, 2012 07:33 AM #6
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Wow!  I have hardly started, and your blog post has certainly piqued my interest!

Aug 24, 2012 02:00 PM #7
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Dagny, we're so happy to hear that our blog post has piqued your interest! Pinterest is a great tool, and we're sure that you'll quickly become addicted ;). The best pointer that we can give to beginners is to make your pins diverse and interesting. Focus on community and real estate, but you should also make humor or quote pinterest boards. Those pique the interests of your followers! Best of luck, and let us know if you need any help.

Aug 29, 2012 04:01 AM #8
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