How much does a single day on market cost St Augustine home sellers?

Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

How much does a single day on market cost St Augustine home sellers?

st augustine home stagingThink home staging is expensive? Try having a non-staged vacant home! I know the fear factor in a lot of homeowners is that they are already struggling to pay for all of the expenses that go along with vacancy, so staging just isn't an option. There just isn't any additional money available. Well, I would like to begin to get you to think about the real cost of an empty home on the market.
What are your expenses? 
  • Mortgage (principle, interest, escrow items)
  • HOA & CDD fees
  • Lawn maintenance
  • Utilities
  • Cleaning (please don't leave a home vacant and then not clean it - dead bugs, dust, and cobwebs will not sell it!)
  • A possible declining market value
Add all of your expenses and divide by 30 (it could be 31, but really this is just an approximation). This is your cost for a single day of vacancy. 
Did you know that staging a vacant home can reduce the days on market by 73% according to the Real Estate Staging Association? Did you also know that staging a vacant home can increase your offers by as much as 3-6%? 
Next question... What is the average days on market for your neighborhood? (Did you know that vacant homes take significantly longer to sell than occupied homes in the same neighborhood?) Now, multiply that number by .73. That's how many days you are likely to save by staging.
Finally, multiply the number of days saved (your number above) by the single day cost. That's how much money you'll save by staging. 

How much does a single day on market cost St Augustine home sellers? Still think it's cheaper to leave your home empty?

Posted by


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comments (11)

Kathy Streib
Cypress, TX
Home Stager/Redesign
Melissa...excellent. I often think sellers forget about the expenses they have while the house sits there. And if they are then asked to reduce their price, there's more unrealized money.
Aug 07, 2012 12:21 PM
Kim Frasier
Best View Imaging - Millbury, MA
Showcase Your Listing with its Best View

So true...this is a point that more sellers need to realize.  Yes marketing and staging cost money but in the end if it helps sell the house faster they have actually saved money and hassle.

Aug 07, 2012 12:32 PM
Jack Mossman - The Nines Team at Keller Williams in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams in Stockton

Melissa - thank for a "benefits program" to encourage seller to stage.  Having numbers and data ... it far better than "it a good idea!"

Aug 07, 2012 12:41 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Insert ANY city in the US in here and it's the same formula - thanks for driving the point home Melissa!

Aug 07, 2012 12:43 PM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Kathy - absolutely you are right! We often talk about that to our sellers, but I did not make that point in this blog. Thank you for adding it!

Kim - It's all about the NET proceeds, not the gross expenses. Thank you for getting that!

Jack - I find that once sellers understand how it saves them money, not that it costs them money, they usually "get it" and can move forward with the process.

Karen - Yes, of course! I was just working the SEO angle =)


Aug 07, 2012 12:52 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Wow! I just don't always thing of what a house costs a community. But it is a good motivator to make us work a bit faster whether selling... or staging like me.

Aug 07, 2012 01:14 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Very nice post, Melissa. I appreciate having your statistics to use with clients. I, too, would like to reblog this.

Aug 08, 2012 01:29 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Good job, Melissa.  I found my way here from Lottie's re-blog.

BTW  My husband & I love to vacation in your area especially Mayport NAS area as he was stationed there several times during his navy career.

Aug 08, 2012 02:32 AM
Kathy Nielsen - Marietta, GA
Atlanta Georgia Home Stager

Congrats on the three re-blogs! I've never seen it broken down by day.This is excellent information, Melissa! 


Aug 08, 2012 07:11 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Laura - This is one of the reasons why it is important as the home stager to get the job done as quickly as possible. Every day can cost hundreds, depending on the neighborhood.

Lottie - Thank you for the reblog. I've used statistics for years to sell my services for clients. The numbers simply speak the truth. Staging is not an expense. It is an investment.

Mary - My husband is ex-Navy as well, but we were stationed in KingsBay.

Kathy - Thank you! wow... how did I manage to give you something you've not seen before? (And actually it's 4 because Kym Tarr re-blogged it on her outside blog.. yay me!) I'm glad people are finding it helpful. I wrote it last night because I was frustrated at how many vacant homes are in the office that I hang my license. 

Aug 08, 2012 07:33 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Melissa, that is a great formula! Stagers need all the ammunition they can get to help Realtors and sellers the value and ROI in Staging a listing. Thanx for sharing!

Aug 19, 2012 11:48 PM