How much does a single day on market cost St Augustine home sellers?

Reblogger Barbara Martino-Sliva, Top Producer
Real Estate Agent with Dale Sorensen Real Estate Inc.


How much does a single day on market cost St Augustine home sellers?

Vacant properties are very difficult to sell ..... but many sellers do not want the added expense of staging a property.   Melissa makes some good points here .....

Original content by Melissa Marro

How much does a single day on market cost St Augustine home sellers?

st augustine home stagingThink home staging is expensive? Try having a non-staged vacant home! I know the fear factor in a lot of homeowners is that they are already struggling to pay for all of the expenses that go along with vacancy, so staging just isn't an option. There just isn't any additional money available. Well, I would like to begin to get you to think about the real cost of an empty home on the market.
What are your expenses? 
  • Mortgage (principle, interest, escrow items)
  • HOA & CDD fees
  • Lawn maintenance
  • Utilities
  • Cleaning (please don't leave a home vacant and then not clean it - dead bugs, dust, and cobwebs will not sell it!)
  • A possible declining market value
Add all of your expenses and divide by 30 (it could be 31, but really this is just an approximation). This is your cost for a single day of vacancy. 
Did you know that staging a vacant home can reduce the days on market by 73% according to the Real Estate Staging Association? Did you also know that staging a vacant home can increase your offers by as much as 3-6%? 
Next question... What is the average days on market for your neighborhood? (Did you know that vacant homes take significantly longer to sell than occupied homes in the same neighborhood?) Now, multiply that number by .73. That's how many days you are likely to save by staging.
Finally, multiply the number of days saved (your number above) by the single day cost. That's how much money you'll save by staging. 

How much does a single day on market cost St Augustine home sellers? Still think it's cheaper to leave your home empty?


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Melissa Marro, grew up in St Petersburg, FL, and has spent her entire adult life moving. As the wife to a disabled Navy Submariner, Marro understands the stress of buying, selling and moving. In the 15 years of military service her family served, they moved 12 times, buying, selling, and investing in homes along the way. Finding a passion in real estate, Marro created one of the strongest home staging companies in the nation, before selling it and moving back to Florida. Settling down in the oldest city in the US, Marro now calls St Augustine home. 

In June 2012 Marro opened a new home staging company, Rave ReViews Home Staging and started selling real estate in the Sunshine State. While new to the area, Marro is not new to the business. Working in real estate since 2005, she understands the complexity of the market. In 2011, her Charleston based home staging company helped stage and sell more than $20 Million in residential real estate

For more information on buying or selling in the St Augustine, St Johns, Jacksonville, or Ponte Vedra area, visit or call Melissa Marro, Watson Realty, for more information (904-466-2093).

Professional Designations & Awards:

vacant property specialist Design Specialist 2009 RESA Pro Stager of the Year2012 product of the year

Creator of:

Online home staging consultations SAR home staging traininghome staging jacksonville st augustine

Member of:

National association of Realtors   Sales and marketing council  Northeast Florida Builders Association


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Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Thank you for the reblog! It is much appreciated!

Aug 07, 2012 12:56 PM #1
Barbara Martino-Sliva, Top Producer
Dale Sorensen Real Estate Inc. - Vero Beach, FL
Vero Beach Real Estate Vero Beach Homes for Sale

Hi Melissa, my pleasure!   It is a great post!

Aug 07, 2012 04:38 PM #2
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Great choice for a reblog, Barbara. Staging a home can get it SOLD!

Aug 08, 2012 12:31 AM #3
Lottie Kendall
Pacific Union International - San Francisco, CA
Serving San Francisco and the Silicon Valley

Great reblog, Barbara. I'm off to thank Melissa.

Aug 08, 2012 01:28 AM #4
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Barbara Martino-Sliva, Top Producer

Vero Beach Real Estate Vero Beach Homes for Sale
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