Selling our services to clients and selling their houses to buyers are two different skill sets. After we’ve promoted ourselves it’s time to entice the shoppers. So, how do we go about that?
A recent webinar touched on that topic with exposure, photos, open houses and staging being the main strategies. However, the lion’s share of the discussion focused on the visual side of things, with photos and virtual tours touted as the most important ways to get the house noticed and sold. The moderator even said virtual tours are starting to replace open houses, but I think buyers will always need to step inside and poke around no matter how technically advanced we get. A virtual tour can whet their appetite to take that step, so if you haven’t thought about that strategy you should check it out.
Regardless, since most of today’s buyers use the Internet for research, it’s crucial to have photos and visual elements that look sharp and capture their imagination. Here are some tips the panel put together to help with that task:
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