Hello fellow Realtors -
Our office had a great meeting with Greg Herder speaking yesterday, and I thought you may be interested in reading my notes. Greg is one of the founders of Hobbs/Herder and they are the best Real Estate marketing company I have ever seen. If you'd like better results from your 2007 marketing campaign try these philosophies:
1. Visibility is more important than ability (so stop making excuses that you are not the most experienced Realtor out there and just market like you ARE)
2. Great marketing is EMOTIONAL, not LOGICAL (if you don't pull at your demographic's heartstrings with your marketing, they will not percieve you to be any better than the rest of the agents out there)
3. Specialize in your passion (if you think most brides are bridezillas, you will not work well with this market. if you like working with seniors, join a senior club and get to know your demographic on multiple levels)
4. Market with continuity and consistency (don't change your slogan or your flyer colors to go with the season. Greg said that you should only consider changing your tagline "after you die", so choose your marketing brand with care, and use a professional to do it)
Mike & I will be starting on the Hobbs/Herder brochure campaign this year and I will keep you posted how it goes.
All my best -
Angie Weeks
Half Realtor, Half SEO Queen
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