Just Some More Blogging Ideas for Real Estate Professionals

Services for Real Estate Pros with NancyGolliday.Com
  • Write about a particular complex or properties within a given price point in a certain area - You’re going to attract the kind of business that you write about. So if you want to work with buyers, write articles for buyers. If you want to attract buyers in a certain area, write about that particular area often!
  • Cover industry news (financial updates) - Clients ask me if they can just copy and paste news from other sources – no, you may not. That’s a violation of copyright. What you can (and should) do is quote a section of the article in question and inject your own opinion into the article. Tell viewers why you think this is important or how you think this news is going to impact the local real estate market.
  • It’s OK to get off topic - Think of something fun that you can blog about and blog about it often, say a “weekly” article on a particular off-topic subject.
  • Put yourself in the consumers shoes – Write a post offering them advice. Think of it this way, the next time someone asks you a question, write it down and blog your response and publish it.
  • Write about the Home Buying or Selling process – Or define real estate terminology that the average consumer might not be familiar with.
  • Write a list post - Posts with lists or points generally tend to be very popular because they’re easy to skim through and read.
  • How-To Posts – Buyers and sellers are always looking for information online – highlight your expertise by offering solid How To advice.
  • Write about a recently sold listing or a first time homebuyer purchase - Include your buyers in your article as a testimonial. If you’re a stager, write about a recently staged property.
  • Write about your listings – This is a great way to showcase your expertise. If you don’t have any listings, write an area market report.
  • Write about the specific area you work in to showcase your expertise – Show off your knowledge of an area.
  • Cover local and holiday events – Grab a calendar or local newspaper and look at events that stand out and that you think folks might be interested in attending. Holidays make good blog content too.
  • Write about a local restaurant or business - If it’s a new business, take a photo of or with the owners and let them know that you’ll be covering them on your site. They’ll appreciate the publicity and they’ll tell everyone they know to check out the great press coverage on your website.
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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Scott Fogleman 08/09/2012 11:54 PM
  2. Nan Jester 08/10/2012 04:26 AM
  3. C. Lloyd McKenzie 08/10/2012 11:02 PM
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blogging ideas for real estate

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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

These are all great ideas and subjects to blog on. I have personally decided that I will never run out of things to blog about.

Aug 10, 2012 01:43 PM #37
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Keller Williams Real Estate Agent Career Consultan

Nancy - Thanks for the good ideas! 

Aug 10, 2012 10:18 PM #38
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Lots of ideas. Thanks. This is a list we can all make local topics which is great for SEO!

Aug 10, 2012 10:33 PM #39
Woody Edwards
First Choice Realty, Inc - Chesterfield, VA
A Realtor® Who Answers His Phone!

Thank you for opening my brain to new blogging ideas. As someone above said, I often struggle with ideas to discuss!

Aug 10, 2012 10:51 PM #40
C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

Good morning Nancy:

Gerat ideas...I will definitely use some of them.  The first idea will be the primary focus of my blog in the near future. After attending Bob Stewart's SEO Bootcamp I was sold on this idea 

Aug 10, 2012 10:58 PM #41
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Exactly the shot in the arm I needed this weekend! Thanks for the post, and congratulations on the feature!

Aug 10, 2012 11:17 PM #42
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

You always have great advice!

Aug 11, 2012 12:23 AM #43
Christina Ehli
RE/MAX Platinum - Brighton, Michigan - Brighton, MI
RE/MAX Platinum Brighton MI Real Estate Agent
Wow! So many great ideas here. I need to get busy blogging ! Thank you so much for sharing.
Aug 11, 2012 01:51 AM #44
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

Great advice Nancy!

These are some of my favorite topics.

Congrats on the feature!

Aug 11, 2012 02:07 AM #45
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Thanks Nancy for your post.  You included a lot of great ideas.

Aug 11, 2012 03:12 AM #46
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Nancy, thank for sharing these blogging tips.  There are also ideas within every one of these topics!

Aug 11, 2012 03:21 AM #47
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Which goes to show - if you want to write, there is always something to write about.

Aug 11, 2012 03:52 AM #48
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker
This is good info. I have experienced one of your tips. I picked a community to write about that is on the fringes of my market area, and after 3 posts about it, I got a number of calls from people wanting to buy there. To that point I had never had a call about that area. And those 2 year old posts still pick up clicks and bring an occasional prospect.
Aug 11, 2012 07:18 AM #49
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good list to hit when you have a writers block.  Thanks for the list.

Aug 11, 2012 02:27 PM #50
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Nancy, we like you ideas and especially about attracting buyers.  How do we attract sellers with our posts?  We need listings!

Aug 11, 2012 10:53 PM #51
Nancy Golliday
NancyGolliday.Com - Saint Marys, GA
Web Design for RE

Hello Bob!  I would do some posts about areas you want listings...and the median sales price for that area...hopefully it's good...then at the bottom of your post you can put a link for a no-obligation home value request.  If you have wordpress, add a plugin called "Simple Real Estate Pack" - it makes it easy to post these types of things.  If not, it might be more manual.

Aug 11, 2012 11:00 PM #52
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor


Thank you! Great post. I will sure use your tips a lot.

Have a great Sunday.

Aug 12, 2012 01:31 AM #53
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Nancy-Your list is a good one to help kick start the idea session about what is a good blog topic. Sometimes I do get in a rut and don't know what to write.

Aug 12, 2012 07:13 AM #54
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Excellent list. I'm starting to Blog a little more, and that gives me some ideas!!

Aug 12, 2012 01:28 PM #56
Allison Bernard
Keller Williams Central Rhode Island - East Greenwich, RI
Real Estate & Relocation Services 401-533-6916

Love the "weekly article" idea.  I have seen such success with this from other AR members. Thanks.

Jan 05, 2014 02:38 AM #57
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