Chicago Tribune scraps print help wanted ads

WOW!  That is huge from an historical perspective, but not surprising.  My office actually discontinued our newspaper advertisment in the Sunday Dallas Morning News back in November and have seen no significant impact.  In fact, December was one of our best months in recent memory, so who knows?

Still, it's kind of a sad thought, huh?

What does that tell us about the money some agents are still throwing at print ads?  Useless...

What does that tell us about the money some agents are still throwing at print ads?  Useless...

This is the latest trend of the future...I know our local paper is struggling with its printed real estate classifieds section (dwindling). They are completely revamping it...cost is much lower now. They know they can recover it, they are charging extra if you want to be advertised on their website. hmmmm

One more nail in the print ads coffin.

Spencer: Thanks for sharing the news. It would be interesting to look at a major newspaper 5 years from now. I predict they will be much thinner.

Newspaper advertising is the worst in my opinion, so I'm all for this.  I think it produces results, but at such a high cost that it's not worth it.

If employment ads are on the way out, house for sale/rent ads aren't far behind.  More and more we're using the Internet as our preferred method of information delivery.  Because the search capabilities can tailor the information we view so quickly, who wants to wade thru the newspaper to find the one thing that you're looking for.

I've been trying to ween my sellers off the notion that print ads will get their home sold.  It simply isn't true anymore.  So the only reason to run print ads is to appease the seller, not sell the home.  It they see the ad for their home in the newspaper they must feel like we're doing something to market their home.

I've started sending page view reports from realtor.com and other site statistics to show them just how many people (or how few) are looking at their home online.  That's much more powerful - and something that we can't tell them about the newspapers and real estate books.

Maybe the newspapers will go back to reporting the news!

It always makes me laugh when shows on HGTV show buyers perusing the newspaper classifieds while looking for a house. I'm sure they just do it to show the potential buyers doing something for the camera (the equivalent of playing with their dog or making brownies), but seriously, who looks in the paper anymore? This is a WONDERFUL development! Real estate ads will follow...you just wait and see!

Spencer, it doesn't surprise me at all....  Websites like MONSTER.com have been giving the public what they wanted for years...  Old school has to start to change it's ways.  Nice Post... 

Not surprising. Our KC Star Sunday real estate section went from 2 section to 1 and now it is about 3 pages. Pretty soon no pages? 

I live outside of Chicago and haven't gotten the Trib delivered in ages.  Who reads the paper any more when they can get all kinds of news online for free?

Not surprising.  It will be interesting to see what other newspapers follow this act.

Rock on Criagslist-Monster...how about all the web 1.0 people still supporting print media!  The new media marketing fight is the palm of your hand.  Googled yourself latley?  It's just not enough to dominate the organics of Goolge on your personal name and areas of work...you will need to have full blown video and lots of it. 

 

 

With eight out of ten buyers on line looking for homes,-say-I bet there have been more job listings on line that homes for a while. Newspapers were running it backwards, offering web placement for print ads. People expect both now, and one for free.

Steve

http://obeoman.blogspot.com

It's a sign of the times. They will have to make up for the lost revenue. Newspapers are going to have to change the way they make money or they will disappear.

Another WOW, but no one is surprised.