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Chicago Tribune scraps print help wanted ads

By
Services for Real Estate Pros with Zillow


The most underreported, shocking news I've seen in a while.

From "Editor & Publisher", a pub which covers the newspaper industry:

"In the most radical move from print to digital advertising by a major newspaper, the Chicago Tribune announced Monday it is eliminating help-wanted ads from the newspaper on weekdays." Article is here.
 

Clearly the migration of advertising budgets online is happening faster than ever. 

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Steve Shatsky
Dallas, TX

WOW!  That is huge from an historical perspective, but not surprising.  My office actually discontinued our newspaper advertisment in the Sunday Dallas Morning News back in November and have seen no significant impact.  In fact, December was one of our best months in recent memory, so who knows?

Still, it's kind of a sad thought, huh?

Jan 16, 2008 02:54 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker
What does that tell us about the money some agents are still throwing at print ads?  Useless...
Jan 16, 2008 03:20 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker
What does that tell us about the money some agents are still throwing at print ads?  Useless...
Jan 16, 2008 03:23 PM
Heather Jemison
Keller Williams The Marketplace One - Las Vegas, NV
Las Vegas & Henderson, NV
This is the latest trend of the future...I know our local paper is struggling with its printed real estate classifieds section (dwindling). They are completely revamping it...cost is much lower now. They know they can recover it, they are charging extra if you want to be advertised on their website. hmmmm
Jan 16, 2008 03:57 PM
Brian Hoots
Real Living Speckman Realty, Inc. - Bourbonnais, IL
One more nail in the print ads coffin.
Jan 16, 2008 04:07 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Spencer: Thanks for sharing the news. It would be interesting to look at a major newspaper 5 years from now. I predict they will be much thinner.
Jan 16, 2008 04:19 PM
fdasfdsafa gegrerbv
Enterprise, AL
Newspaper advertising is the worst in my opinion, so I'm all for this.  I think it produces results, but at such a high cost that it's not worth it.
Jan 16, 2008 05:12 PM
Anonymous
Anonymous
Pretty interesting but it doesn't suprise me.  Things are changing so fast.
Jan 16, 2008 11:09 PM
#16
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

If employment ads are on the way out, house for sale/rent ads aren't far behind.  More and more we're using the Internet as our preferred method of information delivery.  Because the search capabilities can tailor the information we view so quickly, who wants to wade thru the newspaper to find the one thing that you're looking for.

I've been trying to ween my sellers off the notion that print ads will get their home sold.  It simply isn't true anymore.  So the only reason to run print ads is to appease the seller, not sell the home.  It they see the ad for their home in the newspaper they must feel like we're doing something to market their home.

I've started sending page view reports from realtor.com and other site statistics to show them just how many people (or how few) are looking at their home online.  That's much more powerful - and something that we can't tell them about the newspapers and real estate books.

Maybe the newspapers will go back to reporting the news!

Jan 17, 2008 12:02 AM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL
It always makes me laugh when shows on HGTV show buyers perusing the newspaper classifieds while looking for a house. I'm sure they just do it to show the potential buyers doing something for the camera (the equivalent of playing with their dog or making brownies), but seriously, who looks in the paper anymore? This is a WONDERFUL development! Real estate ads will follow...you just wait and see!
Jan 17, 2008 12:06 AM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL
Spencer, it doesn't surprise me at all....  Websites like MONSTER.com have been giving the public what they wanted for years...  Old school has to start to change it's ways.  Nice Post... 
Jan 17, 2008 02:29 AM
Mike Russell
Revolution Real Estate Group | Real Broker, LLC - Overland Park, KS
Overland Park Kansas Real Estate
Not surprising. Our KC Star Sunday real estate section went from 2 section to 1 and now it is about 3 pages. Pretty soon no pages? 
Jan 17, 2008 03:02 AM
Anonymous
Anonymous
Not surprising.  It will be interesting to see what other newspapers follow this act.
Jan 17, 2008 04:16 AM
#21
Carol Spengel
Prudential Rubloff - Wheaton, IL
Wheaton IL
I live outside of Chicago and haven't gotten the Trib delivered in ages.  Who reads the paper any more when they can get all kinds of news online for free?
Jan 17, 2008 04:22 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Not surprising.  It will be interesting to see what other newspapers follow this act.

Jan 17, 2008 05:42 AM
Mark Eibner
Metro Brokers Realty Oasis - Littleton, CO
CRS, ePro,GRI
Rock on Criagslist-Monster...how about all the web 1.0 people still supporting print media!  The new media marketing fight is the palm of your hand.  Googled yourself latley?  It's just not enough to dominate the organics of Goolge on your personal name and areas of work...you will need to have full blown video and lots of it. 
Jan 17, 2008 10:17 AM
Obeoman Glade Jones
www.obeo.com - Salt Lake City, UT

 

 

With eight out of ten buyers on line looking for homes,-say-I bet there have been more job listings on line that homes for a while. Newspapers were running it backwards, offering web placement for print ads. People expect both now, and one for free.

Steve

http://obeoman.blogspot.com

Jan 17, 2008 12:14 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
It's a sign of the times. They will have to make up for the lost revenue. Newspapers are going to have to change the way they make money or they will disappear.
Jan 17, 2008 01:44 PM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Another WOW, but no one is surprised.
Jan 17, 2008 04:17 PM
Spencer Rascoff
Zillow - Seattle, WA
Thank you for all of the terrific comments. 
Jan 18, 2008 04:39 AM