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Blogging Your Way To More Business-- Lesson 1

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Education & Training with Matt LaClear Enterprises
The very first thing you need to know is that in order to make money with your blogging efforts you're going to need lots and lots of the right kind of traffic hitting your blog on a daily basis.
 
But how do you go about getting this traffic over to your blog?
 
Well for starters you figure out the exact type of prospect you want to target with your blog.  If you're a real estate agent looking for buyers then you would want to target consumers in your area looking to buy a home.  
 
I know this sounds simple but there's a reason why it does.  It's because it is!
 
Well sort of.
 
The idea here is to be as detailed as you can when identifying the prospect you want to go after.  Some of my apprentices really have a hard time with this and if this happens to be you feel free to give me a call at 517-483-3187 and I will be more than happy to offer you a hand at brainstorming a bit about the type of prospect you need to be targeting with your blog.
 
I know two real estate agents who work in the Miami area who both target home buyers with their blogs.  But one of them likes to cater to high end clients and the other bargain hunters.
 
So it's not enough just  to say you are targeting consumers who want to buy a home in your area.  Again you need to be as detailed as possible with this.  Are you going after trophy home seekers?  Bargain hunters?  Foreclosed properties?
 
Until you identify the precise type of prospect you want to target don't even think about going further with this program!  It just won't do you any good and would be a complete waste of my time as well as your own if you attempted to do so.
 
 
 
Regards,
 
Matt LaClear
517-483-3187 -- mobile hotline for my apprentices
 
Show All Comments Sort:
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Your post sounds like a good argument for real estate professionals to make a clear marketing program, and then taking the time to think about the needs and habits of their target market, so they can find ways to project their message to that group. Thank you for the post.
Jan 15, 2008 09:30 PM
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

As one who is new but addicted to blogging, and in the midst of Real Estate Tomato training for my new BuckingtheRealEstateTrend.com website, I appreciate your post.  Confusing for me is what and when to post similar information on AR as well as my own blogging site.  At this point, when applicable (like today) I will occasionally post similar information on both sites.  Thank you!

Jan 15, 2008 10:17 PM
Matt LaClear
Matt LaClear Enterprises - Lansing, MI
Frank...you're right on the money.  You'd be surprised to find out how many agents have little clue who their prospects are precisely.  It's like a hunter walking through the woods carrying 7 guns.  When asked why he had so many guns with him his reply was "Well this one is in case I see a deer.  This one a duck.  This one a squirrel...."Most agents operate their business the same way.  Which I believe is one of their greatest marketing flaws.  It would be far better for the hunter to define which animal he was going after so he could study that animal's habits far more closely.  Same goes for agents.  If you're looking for first time home buyers then you really need to focus on what type of first time home buyer.  For instance are they couples with new born children?  Are they couples with subprime credit?  Or are they new professionals who just graduated from graduate school and are finally ready to start their careers?  When you can identify precisely who your prospects are you can begin hunting them down a lot more efficiently.  Which is something i teach my apprentices later on in my free course.  Thanks for your insight!
Jan 16, 2008 02:37 AM