New Construction Is Like A Magnet To Active Buyers And Sellers

Managing Real Estate Broker with RE/MAX Executive Realty 104763

New construction has been a great source of business for us.New construction is the first stop that potential buyers make in their journey to finding a home. The potential buyer may not know the asking price of the new construction, but they want to visit to see what is included in the package; to view the options and the upgrades; and to become familiar with the price point and what new homes look like today.

New construction is a magnet for buyers who are just starting their voyage of finding another home.When an agent has new construction, the agent will also have potential buyers and future sellers of a resale home.New construction is usually the last purchase in a series of home purchases.It’s the bonus for climbing the real estate ladder.It’s the prize for reaching the top.

A new home is the upper limits of real estate, and that means the listing agent of that new home will have the opportunity to do business with a variety of people who will be visiting that new home.There will be first time home buyers who don’t know the price; there will be many second and third time buyers who feel it’s time for another home; and there will be potential buyers who are just curious and will eventually be bona fide buyers.

The list of potential buyers and sellers is never ending and it’s all because of one new home. If an agent has one new home in his/her inventory, that agent will always have business.That’s just the way it is.

About the Author:

Barbara Todaro is an award winning real estate agent with 35 years of experience and is the marketing agent for the Kuney-Todaro Team.The Kuney-Todaro Team is continually recognized every month as a top producing team in New England, since its inception over 10 years ago.

For information about our new construction, visit our website at site is focused on new homes in Franklin MA.

If you are interested in purchasing a Franklin MA property, visit our buyer’s website at or call to make an appointment to view our listings.

If you are considering selling your home in Franklin or one of the surrounding towns, visit our seller’s website at for a Free Market Analysis of your property.

The Kuney-Todaro Team is the “#1 Team in Franklin’s #1 Office.”Call now to work with the best!!

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Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


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New Homes in Franklin Massachusetts

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  1. Todd & Devona Garrigus 08/12/2012 07:23 AM
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Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Barbara: So true. I've checked out new construction for many years whether I was interested in purchasing or not. And twice did. A lot of word-of-mouth referrals that way too.

Aug 12, 2012 12:03 PM #9
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Most of the big builders here have on-site agents that work for that particular builder. I have tried to list new construction with smaller builders without any luck. Any suggestions?

Aug 12, 2012 12:04 PM #10
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Barbara - Very intereting.  I had never really thought this through, but I think you are correct.

Aug 12, 2012 12:43 PM #11
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Wow, I have never viewed new construction from this perspective. Please come down here and get these builders building again!

Aug 12, 2012 02:18 PM #12
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Barbara.. Our new construction is rather busy these days.. People LOVE shiny and new.. and even when they can't afford it.. they still come around and take a look to see.. Some end up buying other homes .. or selling something else.

Aug 12, 2012 03:03 PM #13
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Barbara - I would imagine it's a great magnet.  We don't have a lot of new building around here.

Aug 12, 2012 04:51 PM #14
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Barbara.  We have nothing going on with new construction.  Nothing.

Aug 12, 2012 08:06 PM #15
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hella....yes, you're right...

Tammie....I emailed you that answer....

Joan.....I am....

Doug..... I'd love to....that would be fun...

Janis....everyone loves a new home...

Christine....I imagine your construction is vertical rather than horizontal...

Conrad.....your lots are too expensive.... price them right for your market and you'll have plenty of builders building....

Aug 12, 2012 08:40 PM #16
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

And then there are the buyers who are very particular, and won't live in anything but a new home!  I have run into several!

Aug 12, 2012 11:37 PM #17
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Laura..... I love those buyers.... I think once you have lived in a new home, you don't want to settle for someone else's design and decor.... I can remember selling new homes to families and those families would continue to use my builder and I'd sell them their next new home in an area of homes of greater magnitude...

Aug 12, 2012 11:41 PM #18
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Barbara, we agree.  But new home building is nearly non-existant in our part of Florida right now.

Aug 13, 2012 02:46 AM #19
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Bob.... I assume you still have a large inventory of resale properties....once those resales slim down, you'll see new construction surface again....

Aug 13, 2012 02:58 AM #20
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Barbara, we are finding this year that our first-time buyers are more interested in new construction than repeat buyers.  It seems to change each year.

Aug 13, 2012 03:31 AM #21
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Pat and Steve.... first time buyers always wish they could buy new, but most are not in that financial category yet.... at least not in our area with the prices of our new homes.... our least expensive new home would be in the low $400k range..... that might be too expensive for a first time home buyer....

Aug 13, 2012 03:34 AM #22
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Barbara, our team has partnered with a new home builder, plus our lead agent is a Certified New Construction Specialist. Ever since these homes started selling again, and we decided to make new construction our niche, everything is starting to come together. Our builder just won award for Favorite Home Builder in a subdivision that had 7 entries for Homearama, so we are really proud. I love blogging about new construction because there is tons of information to blog about. 

Aug 13, 2012 03:45 AM #23
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Lynda..... congratulations.....once you have a subdivision, you're on your way to capturing a ton of business..... it comes from all directions.... and it's there every week....  new construction has been my niche for decades.... you should have a new construction website to blog on.... make it exclusively for new construction and articles about buying a new home.... best of luck with it.... one thing you'll notice is that whenever you write a new construction post, there is not that same response as with any other post.... I can write a post about my favorite pen and I'll get 30 comments....if I get featured on a new construction post, it won't attract 30 commenters....

Aug 13, 2012 04:10 AM #24
Don Bass
V.I.P. Real Estate - Grandville, MI



Can you email me the answer that you emailed Tammie as well? I have been trying to crack this code for some time now to no avail.


Aug 13, 2012 05:54 AM #25
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Don.... I'll post my answer to Tammie here.... what I said to her was this:

small builders will not just sign a listing agreement with an agent unless that builder knows that the agent is a team player.... the only way a builder can continue to build is if you find that builder a reasonably priced lot... what I do is waive my commission on the lot so the builder's costs are not inflated.... that commission deducted from the sale price leaves the builder some breathing room.... I get the exclusive right to sell on that home until the home time frame... it's my listing....

I have been doing this for decades.... I do that with tracts of land for builders know I'm a team player and they confide in me about land....I look at land with them before they make their final decision to buy it.... I have never collected a commission on land... and I always find the land.... I market for land with direct mail marketing to land owners through public record in mls....

it's not a secret's good business sense... it's the way to work with builders.... if a real estate agent is going to work new construction, find the land....waive the commission and sell the end product.... and continue to work that way ..... you'll have more builders than you'lll know what to do with.... be smart about it....

agents spend more time fighting over money they haven't earned and as a result, they have no new construction..... and they don't earn squat....if you want to make a significant income, get yourself aligned with builders and find land for them....tell them how you will work for them and how the deals will be structured....

Aug 13, 2012 06:06 AM #26
What Not To Renovate - Milan B.
Palm Coast, FL
We provide tips & trends on home renos & designs

Hi Barbara,

Thanks for sharing your insights on gaining more clients with new construction.

I never thought about all the spin offs new construction could bring.

You definitely changed my perspective on new construction.

Have a fabulous week!


Aug 13, 2012 03:00 PM #27
MeLisa Minter, Realtor
RE/MAX Space Center - Taylor Lake Village, TX
Taylor Lake Village Real Estate Broker

Wow Barbara your last comment was full of great ideas on how to align myself with small builders.  I did this at one point and it promised to be a great partnership, but the market went crazy and the foreclosures started affecting the new construction prices.

But armed with the advice you mentioned above, I am well on my way to developing more relationships with builders and searching for land for them.

Great info!

Aug 14, 2012 01:14 PM #28
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