I was at a Realtor meeting yesturday and we had a speaker who talked about the internet and how print marketing is dead. After the meeting I started thinking about what our listing appointments are going to look like in the future.
Depending on your market and where you are located will have an effect on your listing appointment at the present time. My listing presentation is still done with a 3 ring notebook and features information about newspapers, magazines and the internet.
As more and more people are going to the internet I believe that my listing presentation will soon be changing. I will need to have wireless internet at all my listing presentations and no longer will I be using a 3 ring notebook. My presentations will no longer consist of magazines and print marketing, but rather craigs list, ebay, and google base. My website will become more and more important and making it to the top of search engines will be key to getting listings. Open houses will be a thing of the past, and text messaging will be the way to communicate.
For some of you, this is not the future but rather the present. And for those of us that want to continue in real estate we need to be able to adapt.
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