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Direct Mail Marketing in Franklin MA..This Is How We Find New Listings

By Barbara Todaro

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

August 12, 2012 11:57 PM

just sold benjamin's landing in franklin ma

This is the postcard that will be mailed today to every condo owner at Benjamin's Landing in Franklin MA. Lorraine Kuney was the buyer agent for two sales this month at Benjamin's Landing and we are looking for our third sale this month in that community.

Every sale is finished with a mailing to that subdivision or to a minimum of 200 homes in the area of the listing. We're looking for more listings and we want to let those homeowners know that we sell homes in their area. We want to sell their home, too.

They should call us, if they want to be our next sale. Direct mail marketing works. If there is another homeowner in that community who is thinking about selling, we will receive a call from them because of this mailing. Direct mail marketing does a phenomenal job of "shaking the fruit from the tree!!"

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Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Evelyn..... I hope so.... thanks....

Aug 13, 2012 09:44 AM

Ciara Brennan

Mass Homes Realty - Hanover, MA

Hi Barbara,

Thanks for another great post!

I was just wondering what you use to put together the list of addresses that you are going to mail to.

Thanks,

Ciara

Aug 13, 2012 10:09 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Ciara... my mailing list comes from public record in mls.....it's easy..... mail merge the names and addresses..... my marketing dept. does it for me....

Aug 13, 2012 10:19 AM

Lanre-"THE REAL ESTATE FARMER" Folayan

Samson Properties - Bowie, MD

I don't make promises.I deliver results.SOLD HOMES

New Home Marketing and Post card Neighborhood Farming. Barbara you are the Queen of both of them. Did this this year and found a former client. She decided not to sell her investment property since her tenant won't leave. Plus it is in DC-Long story. Anyway it works and I will start doing it more. Thanks for the remainder. Great post.

Aug 13, 2012 10:34 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Lanre.....hope all is well.... keep marketing for those listings...... they'll come your way.....

Aug 13, 2012 10:41 AM

Barbara Altieri

Better Homes and Gardens RE Shore and Country Properties - Shelton, CT

REALTOR-Fairfield County CT Homes/Condos For Sale

Barbara -- I assume you are sending out cards when your listings sell as well. Do your cards ever collide with agents from the other side of the transaction who send cards? -- or don't they actively send cards like you do.

Aug 13, 2012 10:42 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Barbara..... there's room for everyone.....the problem is that no one else does this like clockwork....they are sporadic about it..... some only mail to high end areas....I mail to the good, the bad and the very ugly..... it all sells....and I do send them whether we have the listing side or the buying side....

Aug 13, 2012 10:53 AM

Virginia Hepp - Mesquite NV REALTOR

Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV

Mesquite NV Homes and Neighborhoods - Search MLS

I know that the top 2 agents in my area do just as you do - on a regular basis. I do like the simplicity of your postcards - I have seen many that try to get so much info in that it is, well, too much info.

Aug 13, 2012 11:30 AM

Debbie Reynolds, C21 Platinum Properties

Platinum Properties- (931)771-9070 - Clarksville, TN

The Dedicated Clarksville TN Realtor-(931)320-6730

Barbara, With a successful track record like yours, I am sure you have many sellers that can't wait to be the next in line for a sale by the Todaro Team.

Aug 13, 2012 11:36 AM

Joan Whitebook

BHG The Masiello Group - Nashua, NH

Consumer Focused Real Estate Services

Very interesting.. I somehow was under the impression that if you are the buyer agent you can't claim to have "sold" the property.. Did I get something wrong here? Thanks

Aug 13, 2012 01:25 PM

Tammie White, Broker

Franklin Homes Realty LLC - Franklin, TN

Franklin TN Homes for Sale

Barbara, thanks for the tips. I appreciate the email. That sounds like a fabulous plan.

Aug 13, 2012 01:31 PM

Digital Digital

Alachua, FL

full service

Hi Barbara,

Thanks for sharing this clever idea, great food for thought.

Seems like I need to dust off my post cards and get them out....

Aug 13, 2012 01:53 PM

Christine Donovan

Donovan Blatt Realty - Costa Mesa, CA

Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Barbara - You are the direct mail marketing queen of ActiveRain and do a great job of showing us how to do it properly.

Aug 13, 2012 03:56 PM

Charita Cadenhead

eXp Realty - Birmingham, AL

Serving Jefferson and Shelby Counties (Alabama)

Barbara without question, you are the reigning queen of direct mail marketing. All industries could take a cue from you.

Aug 13, 2012 06:13 PM

Sally K. & David L. Hanson

EXP Realty 414-525-0563 - Brookfield, WI

WI Real Estate Agents - Luxury - Divorce

Great minds think alike....posted my blog before reading this....ahhhh post cards...should not be a thing of the past ! Don't we know it !

Aug 13, 2012 08:56 PM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Sally....I just commented on your card..... great job.... similar message to mine.... they do save the cards....

Aug 13, 2012 08:59 PM

Roy Kelley

Retired - Gaithersburg, MD

Excellent marketing advice for real estate professionals.

Have an outstanding week with your camera in hand.

Aug 13, 2012 10:37 PM

Sharon Alters

Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL

Realtor - Homes for Sale Fleming Island FL

Barbara, I want to be like you when I grow up! :) I would love to have implemented the sheer force of your marketing program. It is just so spot on and we are blessed to have you here in the Rain to give us great examples like this.

Sharon

Aug 13, 2012 11:31 PM

Jon Zolsky

FunCoast Realty 386-405-4408 - Ponce Inlet, FL

your Daytona Condo Agent

Barbara - thank you for clarifying. I understand that it is difficult to predict the success of any marketing effort. No matter what you do, if people are not thinking about selling at this moment, they will not call.

You are absolutely right

Aug 14, 2012 10:05 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Jon....everything we do for marketing is "hit or miss'.... it's all timing.... and we never know when it will be the right time!! what a job we have!!!! so all we can do is to make sure we have as much covered as we are financially capable of providing...... the deeper the pockets, the more wide spread the marketing....and the better the results...right???

Aug 14, 2012 10:19 AM

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