We market for new listings with direct mail marketing, and often we’ll be asked to give presentations to homeowners who have no intention of selling. This is to be expected. We’ve made the offer to provide a current price at no cost, and there are many different reasons that homeowners call us.
We have no problem with any of the reasons for which we’re called. The homeowners may want to refinance and they want to know up front the ball park figure that the refinance will be based on; or they’re not getting along well and divorce is in the picture, so a figure is needed to determine how much will be divided; or they may be considering a sale to a relative; or maybe they’ll just move.
I don’t know about you, but I would rather be told the true reason for the market analysis, and we always ask. We would never say “no” to a request. One never knows what the future holds and that sale to a relative may not happen; or the refinance my not be granted and a sale might be needed with a scaled down purchase to follow. It’s actually awkward and kind of silly when you think about the performance that the homeowners are providing to convince the agent that they will probably list in the future.
Their secretive manner is usually an annoyance and a guessing game. It would be a breath of fresh air to have an honest answer about the real reason for the market analysis, if it’s anything other than a future listing. We’re always happy to meet another homeowner. Even if we don’t have the opportunity to list their home, we may be referred to a friend or relative. One just never knows what the future holds, and the more homes we price and the more homeowners we meet, the more future business we might receive. It’s all part of doing business.
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