There is no substitute for foot traffic...

By
Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com

I remember the time of plopping a few open house arrows on the major cross streets, planting a handful of flags, opening the door, and receiving a healthy amount of traffic. Those were the days!!

Unfortunately, with so much technology: virtual tours, high resolution wide angle photos, and digital layouts, plus the softening of the economy, open house traffic has nearly evaporated! Buyers now have the ability to preview a home without ever stepping into it. Sure this may be convenient for buyers, but it's devastating for us agents who rely on that face-to-face connection and relationship!

There will never be a subsititue for physically stepping foot in and experiencing a property.

So how do we go from a trickle to a river of open house traffic? Well, like any good event it takes planning, preparation, and the use of all marketing tools. For us, this means marketing from both sides of the spectrum: On and Offline line.

We start with the foundation, offline marketing.

--> Place open house signs early... as early as 1 day prior to the event! We need to get people aware of the open house, so placing our signs in advance gives the neighbors the opportunity to plan their trip over.

--> We pre-sale the event using postcards! Just like the signs before, 1-2 days in advance, walk the neighborhood and drop off a 1/2 sheet Open House postcard invitation.

--> Lastly, creating Open House specific property flyers. Sure our standard listing flyer will do, but simply changing the headline to read "Open House" frames the property differently to the buyers.

Flyers, signs, and postcards are not enough nowadays, so leveraging social media and online marketing tactics is needed.

--> Now that Facebook as practically taken over the world, it's time we take advantage of the FB craze by creating Open House Events! Almost like the offline postcard, this spreads the word that much faster!

--> I thought we would never use this but now I've seen the application of QR codes on our flyers and postcards. The trick here is to link the QR code to our Facebook Event. It's a great way to tie-in technology with our open house and track our traffic.

--> Last but not least, we utilize social "Check ins". Facebook uses this as well as Four Square. It's a great tool to help visitors promote the property! We print out a flyer that looks just like this and place it in front of the door.

In comibination this is how we drive traffic. Selling real estate is getting increasingly harder. For us, instead of fighting it, we embrace it and incorporate on and offline techniques for max traffic and max business. 

If you'd like to learn more about how to create a Facebook Event for your Open House or Listing, you can see our tutorial post here: http://activerain.com/blogsview/3410346/more-than-an-open-house-make-it-a-social-event 

I hope our strategy and our tips help.

If you'd like to learn more please subscribe to our ActiveRain blog!

 

 

 

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Tags:
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Rainmaker
1,060,712
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I agree, foot traffic is important.  If people don't experience a property it is unlikely that they will purchase the property.

Aug 15, 2012 01:07 PM #2
Rainer
134,121
Laura Murray
Weichert - Silver Spring, MD
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com

I am a big fan of Open houses, but not to sell a property but to prospect for new clients.  i like the idea of putting the signs out a day early to increase visibility.

Aug 15, 2012 02:05 PM #3
Rainmaker
103,329
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

Sharon -- a physical preview is manditory, just like a test drive before buying a car.

Laura -- Very true! It's a prospecting event!

Thanks for the comments.

Aug 15, 2012 05:10 PM #4
Ambassador
1,974,050
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

All good recommendations Reuben. . is all about opportunity, image and presentation. .

Aug 15, 2012 11:04 PM #5
Rainmaker
698,877
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

All great tips, of course the local authorities have to ok the use of signs the day before.  Here it wouldn;t work but getting someone into the home is still the best way to sell it.

Aug 16, 2012 04:29 AM #6
Ambassador
636,952
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Reuben, Very informative. Thanks for sharing these steps, no doubt you have helped many people. Blogs like this are one of the reason Active Rain is such a good place to share and learn.

Aug 16, 2012 05:15 AM #7
Rainmaker
373,010
Dana Hollish Hill
Hollish Hill Group, KW Capital Properties - Bethesda, MD
Lead Associate Broker
I'm an EBA so I don't sit Open Houses, but I've seen many local agents posting their signs a week in advance. Seems to be working. I have clients who get very excited for upcoming Opens. Dana
Aug 16, 2012 06:49 AM #8
Rainmaker
180,172
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Anything that will increase traffic is great!  As we all know, sometimes a home that looks bad in photos turns out looking great in person and sometimes the great looking home online turns out to be a dog.  (No offense to dogs, I have some really nice ones)

Aug 16, 2012 01:40 PM #9
Rainmaker
4,077,625
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

It is important to get the word out early in the week so you will have a good turnout for our hard efforts.   Great flyers!

Aug 16, 2012 10:49 PM #10
Rainer
333,502
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

In my neck of the woods open houses are king.  If I had to do only one thing it would be open house...no or low cost and they buyers come to you...how bad is that?

Oct 31, 2012 12:28 AM #11
Rainmaker
103,329
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

SPOT ON FRANK!!! Where else could you get the buyers to come to YOU??? It's amazing how some people don't believe in open houses!

Oct 31, 2012 12:56 AM #12
Rainmaker
1,490,694
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I had an open house yesterday and was so surprised that all people who visited it, came from open house signs, even I posted information about that OH everywhere online. Go figure. And actually one of those 'accident' visitors sent me the full price offer today. Nice!

Aug 05, 2014 04:49 PM #13
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Reuben Fine

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