Are you making these 3 common social media mistakes?

Services for Real Estate Pros with Contactually

It is clear that engaging with social media has become vital to the success of your business. However, it can be either extremely beneficial, or a complete waste of time and money. According to, Facebook has over 900 million users and tops Google for weekly traffic in the US. Based on this fact alone, there’s no reason not to get involved.


If you lack significant experience, I don’t recommend jumping blindly into the scene. Instead, start by finding an outlet you feel most comfortable in and take your time getting acquainted. You’ll soon see it is convenient, fun, and can reap huge benefits for your real estate business. Look out for these three common mistakes that real estate professionals tend to make and some ways to avoid them.


The one-way street

A common mistake found among real estate agents is treating your network as a one-way street. They were not created to simply post listings and relay your promotional materials- that’s what your website is for. Post valuable material that encourages a response from your clients and prospects. Engaging content leads to new relationships, opening the door to new business. When creating content for your profiles, always keep in mind “who is this helping?”


Neglecting your profile

No matter how excited you are to develop a great social media presence, don’t jump the gun and try to manage multiple channels. It’s better to have no profile at all than to have empty profiles that are neglected or poorly managed. Start small and establish just one or two outlets before you branch out onto others. Choose one that you know you will revisit and spend time populating and engaging your visitors. Once you become comfortable with your online presence you can move on and establish other channels, until you become that social media wizard you envisioned.


Too much information!

This might seem obvious, but it is crucial to remember to keep the content you post appropriate and on a professional level. Despite the fact that social networks have a more informal atmosphere to them, visitors still associate your profiles with you and your business. Once you become more comfortable sharing your voice on the internet, you might be tempted to post things that should probably stay offline. You can have fun with social media, but keep it professional!


Keeping these three, simple tips in mind while creating and managing your social networks will ensure success. What other social media mistakes have you encountered with other real estate professionals? 

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Comments (4)

Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Good blog title and helpful ideas for all of us. Thanks!

Aug 18, 2012 05:23 AM
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions
Hi Tony, would you advise a real estate agent to use a personal profile or a Facebook business page for business use?
Aug 18, 2012 10:31 AM
Tony Cappaert
Contactually - Washington, DC

George -- Depending on the person, it can be either. The easiest way is to make a business page since it separates work and play. You can, however, put Facebook friends in lists and manage what they can and can't see. It's more difficult and time consuming to actually set up and manage, but it gets the job done. So unless the person is good with Facebook, then the first option is always better.


Hope that answered your question!

Aug 19, 2012 11:42 PM
Darlene Method
Phoenix, AZ

Good Info! Thanks Tony...

Sep 28, 2012 04:25 AM