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More Than An Open House... Make It A Social Event

Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com

You = An Open House Rock Star

As I'm sure that you are aware Facebook has become much more than a social media tool for people to be able to use for sharing pictures and sharing information with their friends and family.

Facebook has primarily taken over as the premier source for businesses marketing their brands on the web. It’s rare to see a commercial on TV that shows the web address of their company, instead you see a url for their facebook business page.

There are so many ways to use facebook to your advantage as a Real Estate agent, and we are going to share with you a simple and effective solution to make your upcoming Open House into a huge success.

Think of all the friends you have on facebook currently that are local to your real estate business and listings. Think of the effect your direct contacts can have on getting more eyes to your listings and open houses.

I’m not talking about sending them a link to your newest listing, or even putting that information on your facebook wall…I’m talking about an awesome feature on facebook that you can use all the time and get incredible results.

Facebook Events


The incredible features about facebook events are…it’s free, it’s instant, you can invite friends, family and clients that you have as friends and use it the same way you would your normal facebook page or profile.

You simply create the date of the open house, as well as the time –add in a picture for the event…perfect solution is a picture of the property.

You invite people to attend from your list of friends, and any time someone responds back… it shows up on their wall for all of their friends, and family to see.

Chances are you have been invited to a party, get-together, etc. with a facebook event – you see how easy they are to use and respond to – think about the possibilities for your new listings open house this weekend or whenever the date is going to be.

Make it a public event that anyone can respond to and your open house can go viral in your local market, turning your open house into an Open House Event.

 You can even link back to your Facebook Fanpage from the event page driving more people to your pages and your business. In fact, check out this post we did a couple days ago showing you how to customize your facebook fanpage to promote your open house with a custom facebook tab. Super simple and amazingly effective.


Need something else to help promote your Open House Event…how about this?


What makes this even better is that every event that you create for your open houses, has it’s own unique URL.

Grab that URL and head on over to GoQR.me and create a unique QR code for your event url. You can add the qr code to mailings, postcards, listing flyers, open house flyers etc.

There are a ton of ways to make your listings stand out amongst the many others in your area…you may not sell that exact home, but chances are quite good you’ll pick up some new clients by using these simple methods.

Dee Cain
Owings Mills, MD
Real Estate With Care

Although I don't have a fan page set up, only a personal page, I am not going to let that stop me from setting up an open house event. 

Aug 27, 2012 12:28 AM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

So true! Thanks Dee

Aug 27, 2012 10:52 AM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

HI Reuben I just subscribed to your blog,  hope to keep myself update to take some of your advices soon!!

In process to redo my website and everything else!!

Thanks for all...

Mar 29, 2013 10:26 AM
Ashley Ouellette

I needed to read this today. I am going to schedule an open house and I am going to do by invitation on FB. Thank you, Ashley


Apr 25, 2013 04:58 AM
Lisa Friedman
Great American Dream Realty - Essex, VT
35 Years of Real Estate Experience!

Great post. I am just getting started on Facebook and am bookmarking this.  Thank you for the tips and advice.

Sep 11, 2013 08:28 AM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

That's great Ashley! Let us know what kind of response you get.

Sep 17, 2013 01:13 PM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

Lisa, social media is a great tool for realtors. I am glad you found the post helpful.

Sep 17, 2013 01:15 PM