How do you "break the ice"?
Social media allows us to be verbose while encouraging a paperless existence. We can post long and often with our blog sites ~ and interactive replies can produce short acceptance of view or long arguments of dissent.
The Facebook format encourages shorter burst of thought and equally often obtuse replies with abbreviations
Twitter requires a modicum of discipline limiting users to 140 characters (including spaces)
Spare a thought for a medium I like ~ buttons.
Even my largest production size of 3" does not allow for many characters to get my message across. In some cases the message contains different meaning for different viewers. Sometimes my alter ego O'Larry the Clown influences the content. Apart from boring branding for political aspirants, buttons cover the requirement of so many fields in establishing content or branding. Simple logos, pictures, suggestions...
I have been the "Badge and Button Man" of Sandy UT, as long as I have been in the USA, longer than I have been "Larry O'Sullivan - Rocky Mountain Realty". "O'Larry the Clown" has been around much longer, but benefits from the display of buttons as well.
On my tiny platform, which I consider to be an effective icebreaker, I have worked establishing communication in English, Spanish, Russian, Chinese etc to get people's messages across susscintly. Versatile, short sharp promotion
A notable irony ~ a button advertising a computer
Social Media generally encourages sloppiness ("write as you speak"), buttons demand precision.
Buttons speak for themselves.