The Coming Soon Email - Listing Your Alexandria VA Home Marketing

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The Coming Soon Email - Listing Your Alexandria VA Home Marketing

Alexandria VA Homes For Sale - One of the benefits of being an Alexandria VA listing agent with a strong internet presence is that by the time I get the 'Come List My House' call, the potential seller has already followed me online, read several of my blog posts, or perhaps watched some of my YouTube videos.

The internet is also a great tool for consumers to see how their Alexandria VA listing agent is actually marketing their home online.  All consumers know that they can check the company website, the agent's individual sites, and the Multiple Listing Service (MLS), but you can only check those sites AFTER the home has actually been saved in the MLS.

One of the services that I provide to my seller clients is sending a 'Coming Soon' email to my list of subscribers.  Here is an example of one of the emails:

Coming Soon Email


This is one of the first things that I do once the listing agreement is signed.  I may not have photos, a video, or a sign inthe yard, but I can send out a quick email to get the marketing initiated.  Our listing agreement states that the home is to be entered into the MLS within 48 hours, or any other date that is specified by the seller.  The benefit to the Alexandria VA home seller is that I have started the process of GENERATING INTEREST right away.

The most common response to my 'Coming Soon' email is something like:

"Thanks but I'm looking for..."

I love this reply because it allows me to re-engage with a subscriber and to reconnect with a potential buyer who has been under the radar for a couple of weeks.

Then there's my all-time favorite:

"I'd like to take a look at this home this weekend at 1:00."

That's what I call a Bullseye email response.  An interested buyer who wants to see my seller's home at a specific time.  I'm happy to show my listings to qualified buyers even if they are working with an Alexandria VA buyer agent.  If they are working with an agent, I will ask for their agent's name and phone number, and will confirm the showing if their agent is unavailable.  If I'm able to show the house and sell the benefits of the home, I've made the buyer agent's job that much easier (and YES it does happen!!!).  I don't practice dual agency, so if the buyer is not working with an agent, they can still choose their own buyer agent, or they can purchase the home as an unrepresented buyer.

Who are my subscribers?  They are one of now 241 people who have visited either or and have signed up to receive new listing alerts.  These links are sprinkled all over the web and I have sold homes to people who have been a subscriber for over two years.

It's also a phenomenal way to show 'lurker sellers' how you are consistent with your marketing efforts.  I have no doubt that there are potential sellers in my list of subscribers, and again, it makes it that much easier and rewarding to get the 'Come List My House' phone call because I've been interviewed already, and when we meet, they are ready to hire me!

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Buying or Selling Real Estate in Del Ray or Old Town Alexandria VA? Looking for short sales in Alexandria Virginia? Contact Tamara Inzunza, Associate Broker of RE/MAX Gateway to list and sell your home, or purchase a new home. I specialize in real estate homes for sale in the beautiful Alexandria VA communities of Old Town Alexandria, Del Ray, Kingstowne, and Manchester Lakes including condos, townhomes, and single-family homes for sale.

Call me at 703-623-8759.

Be sure to visit my website where you can Search MLS Listings of ALL Homes For Sale in Alexandria VA at If you're thinking about selling and would like to know how much your Alexandria VA home is worth, visit for a complimentary market analysis of your home. Not selling but curious about the homes for sale in your neighborhood, visit for FREE Market Snapshot reports and stay informed whenever a home is listed or sold in your neighborhood.

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Tamara Inzunza has been helping families throughout Northern VA, actively listing and selling homes since 1997. She is a top listing agent, a multi-year recipient of the RE/MAX Platinum Club award, and a member of the RE/MAX Hall of Fame.  Her specialty is marketing, presenting, and negotiating. She earned the Certified Residential Specalist (CRS) designation in 2003 (the industry's top designation for residential sales), and is an active member, currently representing Northern Virginia local chapter. In 2009, she earned the Certified Distressed Property Expert (CDPE) designation, and aggressively began helping homeowners avoid foreclosure, working directly with banks and becoming one of the top short sale agents in Alexandria. In 2014, she was selected to be the designated agent for Rebuilding Together Alexandria, an Alexandria City-based non-profit organization that purchases distressed properties, rehabs, and sells to low- moderate-income families below market value.  Today, Tamara helps buyers and sellers by focusing on the close-in and walkable neighborhoods of Arlington and Alexandria, and the beautiful suburbs of South County, including Lorton, Springfield, and Fairfax Station.


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Coral Gundlach
Compass - Arlington, VA
Real Lives. Not Just Real Estate.

Very cool idea Tamara!  I might have to copy it :).  

Aug 16, 2012 02:14 AM #1
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

Thanks Coral: Please do!  This is a win-win strategy.  You may find a buyer for your seller while shortening the days on the market for their home OR score an appointment with a buyer for another home.  Either way you're helping someone who has reached out to you.

Aug 16, 2012 02:25 AM #2
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Another GREAT idea to, uh, steal, I mean "good thinking!"  Like this idea very much.

Aug 16, 2012 03:28 AM #3
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

From my hands to your Susan! Can't say that I originated this one, I got the idea from another fellow agent, took it and ran with it.

Aug 16, 2012 12:18 PM #4
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Tamara Inzunza

Close-In Alexandria and Arlington Living
Call Me to List Your Home Today at 703-623-8759!
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