3 Tips from Comedians to Boost Your Social Media!

Services for Real Estate Pros with RealSupport Inc.

Most of us wouldn’t consider ourselves comedians.  The sharp wit, impeccable timing and ability to deliver a story or one liner that has people roaring with laughter is really an art form that many of us are glad to leave to those who grace the stand up circuit.  We’re content to get a chuckle out of retelling a story or that moment of humor that happens to land in our lap unexpectedly.

So, I was intrigued when I saw an article that was on the American Express Open Forum recently that encouraged businesses to enhance and grow their business by thinking like a comedian.  Really?  My first thought was, “how can people take your business seriously if you’re acting like a comedian?”  Then my thoughts went to the difficulty of being a comedian in the first place, and I felt compelled to read on.

Once I looked over the tips, I understood the comparison and thought these tips would be helpful to you as real estate agents who are always seeking ways to boost your business through social media.  Here are a few tips you can learn from comedians!

1. Humor Sells- The fastest way to establish a relationship, build trust and get a customer to value your presence is to make them laugh.  Comedians are experts because they are active thinkers. A skilled comedian is confident and aware of what his audience needs. He knows what the next joke in his routine will be — he doesn’t ask the audience.

* As a real estate agent, you should be aware of your clients needs by learning how they think and react to different marketing approaches. 

2. Cut to the Chase- When it comes to building relationships, honesty is key. Comedians will cut to the chase and find clever ways to be completely transparent about common day situations. People trust online recommendations, ratings and reviews because they’re from real people.

* Be willing to respond appropriately to negative comments or constructive criticism from clients, especially when they’re online.  This allows others to see that you’re not perfect, but are willing to work on things to improve your business.  People respond will respond well to the “realness” of your business.

3. Keep it Fresh- So you’ve found something that works. That’s great! Just know that eventually, like any good joke, your content will get stale. Your social followers are your audience, so give them a good show. Take bold risks and experiment with what works and what doesn’t. The great thing about social media is that it’s very easy and requires little resources to switch it up.

* From incorporating videos, surveys, pictures or great information; be willing to keep developing your social media!  Of course you want to be consistent with your voice and who your brand is, but trying new ideas within that branding will keep your fans interested and coming back to your page.

Whether you find humor comes easily to you, or you equate your sense of humor to that of a rock; you can put these tips to work for you!  Being approachable, honest and willing to not take yourself too seriously is something we all can do in our work.

Need help with creating that fresh content on your social media sites?  Let us help!  We understand that posting regularly to your Facebook and Twitter pages can be hard enough without having to worry about content on top of it all.  That’s why many of our clients are happy to hand over the reigns to our social media specialists who seem to just have knack for it and are in the know on new techniques.

Feel free to contact us today to talk more about your social media needs!  We also encourage you to get out there and be yourself!  (And you can rest assured that no stand up routine is required!)


Allie Coyle
Blogging & Copywriting Specialsit


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Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

great tips! yes quick funny and make it make sense to keep the prospect's attention

Aug 16, 2012 02:58 AM #1
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I just suggested this as a feature post. I totally agree with you..humor is a great way to connect with clients, espcially during that first meeting.  Be a professional, but put them at ease with a few witty remarks.   

Aug 16, 2012 03:07 AM #2
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

Cutting to the chase is a great tip, making sure people know what they are aiming to learn from a blog as quick as possible to keep their attention is great advice.

Aug 16, 2012 05:11 AM #3
Megan Solga
PlanOmatic - Denver, CO

Short, simple & humorous.... genius!!

Aug 21, 2012 03:30 AM #4
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Mark, you're right! To-the-point is always best. If people have to click "Read More" to read your entire status, there's a problem. It should be no more than 3 or 4 sentences. If you can, have it only be a sentence or two. Content moves quickly on social media and people want to be able to read the entire thing in less than 5 seconds. It's amazing how short our attention spans have become in the social media world!

Thank you SO much for suggesting this as a featured post Mary. We really appreciate it! We agree that a little humor goes a long way. So many agents are afraid to appear unprofessional on their social networking site and present a buttoned-up personality. It's not that this approach is bad, but social networking is, by nature, a more casual forum. Humor gets a much better response AND you look more approachable.

Eileen, great to hear from you again! We appreciate your comment. We agree that long-winded is not effective in social media or blog posts. If you take too long to get to the point, people will move on to other content. Your point it well-taken.

Megan, thank you very much for your comment! We hope you found our blog helpful, and that you'll try out some of our tips in your own social media presence.

Aug 22, 2012 04:07 AM #5
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

RealSupport:  Ooooo ... this could be a tough balancing act for a Mortgage Lender!  Most people don't see too much humor in our professions or the services we offer these days.  I totally "get" what you're saying.  And in fact, my wife tries to remind me to lighten-up a bit, esp. during my initial conversation with people.  Slow it down ... take time to ask questions and be personable.  Hard thing to accomplish many times.  Yet I see the value in showing multiple sides of myself ... and trying to make a more personal connection with my audience and clients.  Maybe I'll run a copy of your post here and pin it above my desk as a reminder ...

Thanks for the insight ... and food for thought ...


Aug 30, 2012 03:58 AM #6
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Gene,

You're right! Finding the right humor can be a hard balance, particularly in an industry as serious as mortgage lending. What we find is that intermixed with serious, realistic posts about your industry you can throw in something humorous that's completely unrelated! A funny cartoon, photo, quote, ecard, or story about your day can make the difference. That way, you're making people laugh, but you're not turning your industry's news into a laughing matter.

We hope that our post was helpful, and we're glad that you want to use it as a reminder!

Sep 05, 2012 06:19 AM #7
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

How true, humor and transparency!  a good blend of good business.  I found it interesting that I was lead to this Active Rain blog from my American Express card information!  Great linking! 

Sep 16, 2012 06:20 AM #8
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

MaryBeth, that is really interesting! We're glad that you stumbled upon us :). We're glad that you see the value of a more casual, humorous social media presence. That already puts you miles above many agents, who are so afraid of appearing too unprofessional online. You're absolutely right when you say that it's all about balance. We hope that you'll keep reading our blogs and commenting :).

Sep 19, 2012 06:32 AM #9
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