There Are Two Races In Every Real Estate Market

Reblogger Charita Cadenhead
Real Estate Agent with Keller Williams Realty

As usual, BLiz lays it out on the line.  Buyers and sellers need to run the home sale like it's a race because that's exactly what it is.  It's a race to see who gets to the finish line first and that's a great way to think about it and it doesn't matter if you are buying or selling.  Don't you want to go for the gold?

Original content by Liz and Bill Spear SAL.2002007747

RunnerThere Are Two Races In Every Real Estate Market

There are two races being run simultaneously in every real estate market around the nation.  Doesn't matter if it's buyer's market or seller's market, the same two races are still being run.  There are winners, there are losers, and you and your agent's recognition that you are indeed in a race may make all the difference!

The sellers and their listing agents are all racing each other.  Best combination of price, location, condition, in demand features and marketing crosses the finish line first. 

And for the most part, the sellers can see the entire race. Their competition is plainly visible.  An MLS search combined with knowledge of the local market and the other racers are identified.  The Jones two streets over are for sale for $10k less, but they don't have a finished basement.  The Aziz family five houses down has a finished basement, they're throwing in the media center AND they're priced $5k less than us??  Uh oh.  And what do you mean the new construction a mile down the road is sweetening the pot with 1/2 off options? 

But at least the competitors are right there out in the open.  Set your strategy, decide whether it's okay for others to finish selling their home before you do, and act accordingly.

The 2nd race belongs to the home buyers.  Their challenge is their competition is almost invisible.  Sure they know other folks are looking, they might even run into some of them during showings.  But the buyers are unlikely to know exactly how many buyers are out there looking for the same thing as them, and if someone else is about to make an offer on that home they want. 

And you know what?  Murphy's Law is FULLY into play here.  But BLiz, that home has been on the market for 493 days and not sold, SURELY no one else will put in an offer at the same time as we do, right???  You'd like to think so wouldn't you?  But care to guess how often we've seen a home on the market an extended period of time suddenly get more than one offer?  Like we said, Murphy's Law of Home Buying. 

And if the buyers spend a lot of time offering, then countering, then countering the counter.....well all that time involved leaves the door open wide open for Buyer B to walk in, drop a better offer into play and have the Seller sign and accept.  Buyer A may never even realize one of their invisible competitors just crossed the finish line ahead of them.  And don't assume the seller will ask for your highest and best or give you any warning.  They don't have to, they don't always do so, and remember the listing agents work for the sellers, NOT the buyers and buyer's agents.

So Sellers, the race course is laid out in front of you and your competitors are clearly visible.  Decide what place you want to finish and execute the strategy with your listing agent that gets the job done.

And Buyers, even though you can't see your competitors, they're out there.  When you find a house you love, don't mess around with the negotiations.  Get serious from the start, get it done, and get it in writing and accepted, so YOU can own the home.  Getting close isn't good enough.  And don't let your agent tell you tomorrow is good enough to get those signatures, because tonight someone may be submitting a better offer. 

The listing agent works for the seller, it's business, and it's their job to get the best possible terms for their seller.  They won't shed any tears at all if you're disappointed that you didn't get the home.

So are you ready to win a race, or do you want to be an also ran?
Liz and Bill aka BLiz

P.S.  If you're thinking about entering the Warren County real estate race, please give The Liz Spear Team of RE/MAX Elite a call.  Whether you're planning to buy or sell an area home, we've got the expertise to help you cross that finish line!

The Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite:  Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305      Fax: 866-302-8418

MailTo:  Our Website: Warren County Ohio Homes




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Winston Heverly
Winston Realty, Inc. - Atlantis, FL

In a lot of cases it seems that we the Realtors are the ones racing not the other way around. Very few buyers or sellers are in a hurry to do anything today it seems like.

Aug 17, 2012 10:23 PM #1
Jane & Garry Smith
Coldwell Banker Residential Brokerage - Portland, ME
ABR, GRI, Realtors - Portland, ME - (207) 253-3195
Everyone wants to win a great race. As a realtor, you can help them do so by effectively explaining how this is done. Nice blog and I hope lots of buyers and sellers read this one! Have a great day, Bliz!
Aug 17, 2012 10:38 PM #2
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Winston your are absolutely right.  It does seem as if they are in no hurry and who wants to work with unmovtived buyers and sellers.  And yes we do have to race to get to the movitated ones.  But once we do, they have to join the race as well.

Aug 17, 2012 10:42 PM #3
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Charita, Thanks for the reblog!  We're not normally runners, except when we're on the real estate race course :)

Aug 17, 2012 10:46 PM #4
Berni Kerr
Dominion Lending Centre - Mortgage Professionals Inc. - Port Dover, ON
AMP Mortgage Agent - Port Dover ON

I like your line...Decide what place you want to finish and execute the strategy with your listing agent that gets the job done.

It seems this piece is on that needs the most attention. Really enjoyed your message here today!

Aug 17, 2012 10:49 PM #5
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Smiths have a great day.

Bliz I had to spread the word on that one.  Great comparison.

Bernie jus make sure that price is realistic.....that's the real trick.

Aug 17, 2012 11:01 PM #6
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Charita Cadenhead

Serving Jefferson and Shelby Counties (Alabama)
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