Staging Is Not Just for the Interior of Your Listing

Real Estate Broker/Owner with Oak Creek Realty Group LLC MO# 1999078273

A lot has been said and written about staging the interior of listings but little has been said about really staging the exterior of a home for sale. Most talk about putting some flowers out are cleaning up but a lot can be done without spending a ton of money. I've always told people I talk to, especially builders, that people don't care about what the inside of your home looks like if they don't like it from the curb. First impressions count. As a buyer's agent it's normal for me to hand a stack of listings to a buyer and tell them to drive by the homes and make me a list of the ones they want to see the inside of.

Here are some before and after examples of a home we just finished staging.

Before:                                                                               After:

We took a little bit of chance here in that we wanted color and I though mums would be great but it's a little early and these were all we could find, however, if it works these will grow quickly and will create a huge "pop" for the front of the house. When some larger ones come out, assuming we're not already under contract, I'll have the seller buy a couple of potter mums to put on the porch.


Before:                                                                               After:

Here we pulled out the large Juniper on the corner. It was over powering the corner and it was also taking away from the Maple on the corner of the house and was negatively impacting the canopy. The added benefit is the house looks bigger from the street now which is always a good thing.


Before:                                                                               After:

The Crepe Myrtles down the fence break up and soften the hard line of the fence and will add color. The other trick we used here was to use a black mulch to coordinate with the color of the roof. It was a little hard to get as much color in as I would have liked due to the time of the year but the seller loves the changes. Total cost: $1600.







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Walter Hayes

Keller Williams Realty of Southwest Missouri

619 S Florida

Joplin, MO 64801

Office: (417) 623-9900

Walter: (417) 649-6776

Fax: (512) 519-7578



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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

You are so right about that exterior "look", too.   

Aug 18, 2012 02:53 AM #1
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Some forget the curb appeal is a very important aspect to selling a home.

Aug 18, 2012 02:59 AM #2
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Curb appeal is the first barrier and often buyers will say no to even looking inside if the exterior does not draw them in.  Excellent pictures.

Aug 18, 2012 03:01 AM #3
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Walter Hayes

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