Pay Attention to What's Above the Fold

Real Estate Agent with Coldwell Banker Vanguard Realty - 904-673-2308

Pay Attention to What's Above the Fold

Pay attention to what's above the foldIf you want to maximize your internet marketing presence, you want to show up on Google 'above the fold' a term originating from print media meaning what you see above the fold in the newspaper.

Those were the top headlines in the heyday of newspapers. Today you want to be above the fold on Google, Yahoo, Bing, your email or your blog.

If you want some indication of the importance of 'above the fold', check out the fact that WordPress has a plug-in called Lazyload - it only loads photos that are 'above the fold' and loads the rest only if the reader scrolls down. If every reader were scrolling down, then there would have been no need to create Lazyload.

Just check out the stats on Google for the likelihood of someone to click on a link - it goes from 56.56% in #1 to 3.27% at the bottom of above the fold. The % drops to .36% just below the fold and actually rises to 2.55% at the bottom of page 1.

So if you're writing a blog post, posting photos or just trying to gain coveted Google juice, pay attention to what's above the fold.

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About the Author: Sharon Alters works with her husband, Frank. They are in the top 5% real estate agents for production in the Jacksonville Florida area, specializing in Military and Corporate Relocation in the Fleming Island, Orange Park, St. Johns, St. Augustine and Beaches areas. Their local knowledge can help Relocating Buyers find the perfect lifestyle, whether it is a Castle on the Ocean, or a Cottage in the Country. 

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Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have started putting links in the top part of my blog for this reason.  Thanks for the post.

Aug 20, 2012 07:48 AM #14
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

It truly is a big deal for us! Thanks for posting this!

Aug 20, 2012 07:51 AM #15
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I am with Endre - please share how to get above the fold.  :)  Thank you.

Aug 20, 2012 08:00 AM #16
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Sharon  Excellent information - location, loxation, location.  Congrats on the feature

Aug 20, 2012 09:43 AM #17
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Frank and Sharon, great message and reminder to be where the action is; to be where the links and readership will grant you seo.

Aug 20, 2012 11:06 AM #18
Beth Paterson
Reverse Mortgages SIDAC, NMLS #173899 - Saint Paul, MN
CRMP, NMLS #342859

Thanks for sharing this tip!  I'm still trying to figure out "Plug-ins" but will be adding this one once I figure them out. :-)

Aug 20, 2012 12:05 PM #19
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Larry, yes,people see the top first and sometimes that's all they see!

Ron, that's interesting. What type of software are you using to track that?

Aug 20, 2012 01:42 PM #20
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Bob, we do have a lot of SEO speak, don't we? lol

Linda, good for you!

Aug 20, 2012 01:43 PM #21
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Michael, most agents hardly know what the initials SEO means. Amazing but true.

Evelyn, another great tip, thanks!

Aug 20, 2012 01:44 PM #22
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I love the concept of the "above the fold" -- I can't tell you how much wasted space I've seen on website in that area.  Great post about what that is and why it's important.

Aug 20, 2012 01:56 PM #23
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

That is definitely a goal--to be above the fold on every single neighborhood in Franklin TN.

Aug 20, 2012 02:25 PM #24
What Not To Renovate - Milan B.
Palm Coast, FL
We provide tips & trends on home renos & designs


Thanks for sharing, this is an excellent blog!

Position really does matter with online placements, so for me this is always work in progress.

Have a fabulous week!


Aug 20, 2012 02:43 PM #25
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Frank and Sharon - I know that I'm guilty of not looking below the fold so much of the time.

Aug 20, 2012 04:39 PM #26
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Frank & Sharon - Thx so much.  I just installed that plug in and we will see if it works.  I've definitely been having issues w/ page load time, so I'm glad you posted this.  I will test this in a few weeks to see if it has reduced my page load times.

Aug 20, 2012 07:48 PM #27
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Frank and Sharon, this makes perfect sense. A headline to bring them in and good content above the fold. We can learn a lot from the newspaper industry. Thanks.

Aug 20, 2012 11:34 PM #28
Joni Bailey
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Guilty! I rarely scroll down EXCEPT when searching Google Images.

Aug 21, 2012 12:39 AM #29
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Thanks I am making a concerted effort to keep interesting pictures and links above the fold.

Aug 21, 2012 05:07 AM #30
George Lawson
Moreno Valley, CA

I love #17's response ... Location, Location, Location! Of course, we know that works in physical real estate, so why wouldn't it in virtual real estate? Seriously, in our instant, microwave culture our attention span probably isn't long enough anymore to "suffer" scrolling through pages of content.

Aug 21, 2012 07:02 AM #31
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Endre and Joy asked about being above the fold - you are above the fold and below every time you write a post. What people see when they first click on your blog is what is 'above the fold.' Make it engaging and they may stick around to see what's below.

How to rank on Google, Bing and Yahoo? Write posts here on Active Rain, that's how! Research keywords - especially long tail keywords, and write for those keywords. Take Bob Stewart's classes at ARU and he will teach you how.

Great questions!

Thanks everyone for your comments, making the rounds commenting back on your blogs :)


Aug 25, 2012 01:51 PM #32
Sherry Swift

Frank & Sharon - Thanks for the reminder. I have been working more on that aspect of my business.  More blogging, video blogging is my next step...Baby steps will get me there but I'm thinking I need to start making bigger steps :)


Sep 11, 2012 04:58 PM #33
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