Foxtons Real Estate Gets Signed Documents in as Little as 7 Minutes

Real Estate Agent with Adobe EchoSign

Recently, Foxtons, a real estate company for selling and renting property in the United Kingdom, discussed the benefits they've seen with electronic signatures and a secure online portal on their website.

Foxtons real estate

Foxtons was looking for a solution that was going to help everyone involved in dealing with paperwork: owners, buyers, sellers and agents. With over 900 rental deals and 300 property sales per month, they needed a way to lessen the amount of work and time it took to acquire signatures.

“To deal with the volume we have, you need some pretty slick administrative systems,” Rafferty says. “That’s what we were after,” said Dan Rafferty, IT director at Foxtons.

Rafferty and his IT team normally work with a small team of engineers to design and implement home grown software systems, but decided to look for an external solution because they quickly realized they couldn't wait for a solution to be built. They evaluated three solutions and decided on EchoSign because it was the easiest to use.

“EchoSign was the most user-friendly,” he says. “If you sent it to a member of the public who hadn’t been briefed at all, they’d know how to use it.”

The interesting piece of the story is their decision to take e-signatures to another level via a secure, online web portal for their customers. Now, when customers decide they want to rent or purchase a property, Foxtons provides login credentials to a portal. Customers pay their initial deposits through the portal and sign the documents using EchoSign.

“You click in 10 or so places and send it back instantly. It gets sucked into our system right away, and it’s there for customers or sales people to retrieve anytime they want. This makes the whole process much more convenient for everyone involved,” Rafferty says. “We went live with it on a Thursday, and by Friday there was a story about a woman who had signed from the departure lounge at Heathrow airport.”

To see what other departments they plan on rolling it out to, as well as some of the other benefits, you can read the rest of the case study here.


Adobe EchoSign


Beth Bourg is a Marketing Manager at Adobe EchoSign, focusing on the Real Estate industry and other vertical markets. With over 6 million users, EchoSign is the leading eSignature provider, delivering efficiency and security to the signing process for all types of contracts and documents. Real estate and related organizations such as Atlantic Realty, Ashoka Lion,, Realty Inspection Services of Dallas Fort Worth, Rockies Rentals, Stan White Realty & Construction and VacationRentalPros use EchoSign to streamline and accelerate the signing process and improve customer satisfaction. Try it for free today!


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Ashley Connolly
Northeast Water Wells Inc - Jaffrey, NH

This is fantastic. I will definatly look into this as it mightjust have to implement this in my office. Thank for the invaluable information

Aug 23, 2012 12:14 AM #1
Donald Reich
Prudential Centennial - New Rochelle, NY

Foxtons?? I thought those guys went out of business years ago. Or is this a new company that's popped up with the same name?

Sep 02, 2012 06:14 PM #2
Corinne Guest
Barrington Realty Company - Barrington, IL
The Choice of Professionals for Luxury Home Buying

Glad to see my home country moving along with the times. Of course their paperwork is a lot easier than ours here in Illinois. Adobe is not good enough in Illinois but I do love Docusign and use it for out of state deals.

Sep 03, 2012 06:23 AM #3
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY

@Donald- one and the same. They closed in the NY area but remain in business in the UK. 

Sep 03, 2012 08:33 AM #4
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

This is some great news for all in the business, keep up the good work and good luck with your business,  E

Nov 05, 2012 07:51 PM #5
Shane Barker
Amerifirst Financial, INC. - Salt Lake City, UT

This sounds like it is and will be a very useful and helpful tool to a lot of folks, thanks for the info!

Nov 06, 2012 03:52 AM #6
Mark Montross
Catamount Realty Group - Burlington, VT
Listing and Buyer Specialist

This is something we have not gotten into yet. I will have to check into it more.

Nov 06, 2012 06:04 AM #7
Fortunato Campesi
Bergen Couny, NJ Remax Elite Assoc. - Short Sale Specialist - Paramus, NJ
Bergen County Realtor, Bergen County Short Sale Sp

This is definitely the future and it saves a lot of time and gas.  Its great!

Nov 21, 2012 11:01 PM #8
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

That takes real talent.  Great job.

Nov 22, 2012 11:15 AM #9
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Beth Bourg

Adobe EchoSign
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