4th Quarter Business Ramp Up -- With a Little Help from Some of the Real Estate Greats
In election years, real estate business 4th quarters levels off in many places in the country. Salida Colorado is no exception. This is a great time to supercharge my business. Luckily, I do not have to recreate the wheel ... there are dozens of "Greats" in real estate that have proven techniques in a wide variety of arenas. I have incorporated a few ideas from "Greats" for this 4th quarter plan.
Sphere 1. Personal Notes. A long time favorite of many, personal notes were introduced to me byBrian Buffini. Among his many other great strategies for increasing and maintaining my business, I did write personal notes for 4 years and then quit for some reason. Back to the notes... 25/week. 2. 33 Touch. I am adding Keller Williams 33 Touch System to keep my name in my sphere's top of mind consciousness. I just got it set up yesterday and will implement today. Basically, it is a combination of 33 phone calls, letters, and emails per year.. the magic number recommended by Gary Keller for folks you have met and want to strengthen and maintain that relationship. Here is a short video for 33 Touch if you have not heard of it.
Sellers 1. Monthly Mailings. I have been a member of Sony and Dean Jackson's GettingListings.com for years. I am recommitting to 500 pieces of mail a month. Since we have only lived in Salida 2 years I trust this plan for increasing the number of our listings. Here is what my site looks like SalidaHomeReports.com
2. Advertising for Sellers the Right or should I say the Rome way. I had a delightful conversation with Margaret Rome after I bought her book, Real Estate the Right Rome Way. She gave me a fabulous idea... I have a buyer ads.. here is an example of one of her ads...I have the buyer, do you have the home?
Our lead generation is pretty good but our lead conversion is not good enough. I recently completed my IMSD (Internet Marketing Specialist Designation) and will implement Ben Kinney's 10 Days of Pain Plan for those new leads. I have been resisting it because of my fear of getting to much in their face.. wish me luck because today we start!
Thank you Active Rain members for offering contests to keep me fresh, for offering support and assistance. And thanks to the greats that I have mentioned above and to the dozens of others who have profoundly influenced my business. For me, it takes a village to assist me in being the best that I can be.
Below, I have included a few of the many others that have supported and/or influenced me since my membership started in November, 2011. Thank you all!