Business Plan: With a Little Help from Some of the Real Estate Greats

Real Estate Agent with Bradfield Ramsey Group

Salida Colorado- 4th quarter Business Ramp Up4th Quarter Business Ramp Up -- With a Little Help from Some of the Real Estate Greats

In election years, real estate business 4th quarters levels off in many places in the country. Salida Colorado is no exception. This is a great time to supercharge my business. Luckily, I do not have to recreate the wheel  ... there are dozens of "Greats" in real estate that have proven techniques in a wide variety of arenas.  I have incorporated a few ideas from "Greats"  for this 4th quarter plan.

SphereSalida Colorado- 4th quarter Business Ramp Up

1. Personal Notes.
A long time favorite of many, personal notes were introduced to me by
Brian Buffini. Among his many other great strategies for increasing and maintaining my business, I did write personal notes for 4 years and then quit for some reason. Back to the notes... 25/week.

2. 33 Touch.
I am adding Keller Williams 33 Touch System to keep my name in my sphere's top of mind consciousness. I just got it set up yesterday and will implement today. Basically, it is a combination of 33 phone calls, letters, and emails per year.. the magic number recommended by Gary Keller for folks you have met and want to strengthen and maintain that relationship. Here is a short video for 33 Touch if you have not heard of it.


1. Monthly Mailings. 
I have been a member of Sony and Dean Jackson's for years. I am recommitting to 500 pieces of mail a month. Since we have only lived in Salida 2 years I trust this plan for increasing the number of our listings. Here is what my site looks like

2. Advertising for Sellers the Right or should I say the Rome way. I had a delightful conversation with Margaret Rome after I bought her book, Real Estate the Right Rome Way. She gave me a fabulous idea... I have a buyer ads.. here is an example of one of her ads...I have the buyer, do you have the home?


Our lead generation is pretty good but our lead conversion is not good enough. I recently completed my IMSD (Internet Marketing Specialist Designation) and will implement Ben Kinney's 10 Days of Pain Plan for those new leads. I have been resisting it because of my fear of getting to much in their face.. wish me luck because today we start!

Thank you Active Rain members for offering contests to keep me fresh, Salida Colorado- 4th quarter Business Ramp Upfor offering support and assistance. And thanks to the greats that I have mentioned above and to the dozens of others who have profoundly influenced my business. For me, it takes a village to assist me in being the best that I can be.

Below, I have included a few of the many others that have supported and/or influenced me since my membership started in November, 2011. Thank you all!

Mimi Foster, Gail Robinson, Malcolm Johnston , Cal Yoder, Mona Gersky, Anna "Banana" Krutchen, Marge Piwowarski, Debbie Laity, Alan May, Broker Bryant, Erica Ramus, Jerry Newman, Joan Cox, Barbara Todaro, Kathy Streib, Emily Medvec, and last but not least, Active Rain University.

4th Quarter Business Ramp Up -- With a Little Help from Some of the Real Estate Greats

Posted by


Paula Bradfield, PhD, GRI, EPro, CIAS, CDPE, Realtor
Phone: 719.221.6108 | Email:  

Keller Williams Performance

Your Salida Colorado Realtor Team





Find us on the web!Subscribe to my Blog

Google Plus   @AskRealtorPaulaMy You Tube ChannelFind us on LinkedIn





Specializing in homes and land in the Colorado river towns of Salida, Howard, Coaldale, Cotopaxi, Nathrop, Poncha Springs  and Buena Vista, I am here to work for you as you buy or sell your home or land. 


It is not just about buying in this area. it is a statement about lifestyle. Our residents generally are active people, whether it involves horses (my passion), white water rafting, cross county or downhill skiing, hiking, mountain biking, or Contra dancing. Some prefer quiet sunrises, strolls through town and time in one of our fabulous coffee shops or restaurants. Whatever the style, folks appreciate this area for its charm and beauty.


Want to get more information on available homes or condos in the Central Colorado River Valleys? Go to SouthernColoradoHomesonline to search the area listings by town, zip code or county.


Looking for Paula Bradfield?     Let me Google That for You!



Our Colorado Mountain river communities: A Snapshot


Salida ColoradoSalida:  As quoted in the 2004 edition of Outside Magazine, Salida is “Sweetly unpretentious” as they ranked it as one of their “Dream Towns and Adventure Hideouts.” You might agree. Our community of 6,500 (9700 counting the surrounding homes) is surrounded by Forest Service and BLM lands, a haven for bicyclists, campers, folks who love to fish, hikers, skiers, nature photographers and hunters. It is a lovely natural setting with several converging mountain ranges  (We have15 peaks surrounding us that reach over 14,000 feet in elevation).

 We are known for being the Banana Belt of Colorado and this area is known as one of the Colorado River Towns. The Arkansas River winds its way through the Arkansas Valley, through downtown Salida and more; creating an invitation to rafters, kayakers, fishers, and “beach lovers” alike.

 Salida’s charming downtown area had the largest historical downtown district in Colorado. We have blocks and blocks of Victorian and other historic buildings. Because so many folks also come here to play, we have many of the advantages of a smaller resort town: great restaurants, 22 art galleries, fabulous boutiques, outdoor sportswear stores, and an array of shops for music, kitchen, sports, natural foods, children, books, knitters, and quilters.



 Real Estate in Salida CO


Poncha Springs COPoncha Springs: Poncha Springs is a small Salida “bedroom community” (population of 474 but a few thousand when you consider the outlying neighborhoods and ranches). Because it was surrounded  by hot springs (99 nearby) and had a strong early  influence of Spanish culture, the community became known as  Poncho (meaning cape and warmth) Springs. In 1924, the town officially became Poncha Springs.


Real Estate in Poncha Springs


 Howard ColoradoHoward: Howard, part of what is known as Pleasant Valley, is nestled along the Arkansas River as it snakes its way from Salida to Canon City. Some of the early settlers in the area were prospectors (some still pan for gold in the tributaries of the Arkansas).  Besides gold and silver, rhyolite, travertine, and limestone were sought after. Just a bit north of Howard is a tiny community of Wellsville where the locals used to soak on their time off in the natural hot pools. The area became more populated when the Rio Grande Railroad came through. Today, Howard is a charming, quiet ranch community and “bedroom Community” for folks who work in Salida. Many avid fly fishing folks have 2nd homes here. I love this valley.


Real Estate in Howard CO  


Coaldale Colorado


Coaldale: Coaldale, a tiny community just SE of Howard opens up into a lovely, meadow-like area with many horse properties, ranches, and folks who like the open meadows and surrounding mountains. It got its name from being called Charcoal Valley. In the early days, the Pinon Pines were burnt in beehive kilns to turn them into coals used for the silver smelters in Leadville Co and Pueblo CO. Some of the early kilns can still be seen. Every valley in Coaldale has a creek in it and with just a few minutes drive to the west, you can be on national forest trails. Absolutely lovely community.


 Real Estate in Coaldale CO


This image can be found at Cotopaxi, named after an Ecuadorian Volcano, grew from being a “whistle stop” for the Rio Grande railroad. Now it is known for world class white water rafting and fly fishing. Folks who live around here can commute for work to either Canon City, further east or back to is almost midway between the two. Cotopaxi is a great location for vacation/second home or your primary residence if you don’t mind the commute or can work from home.




Real Estate in Cotopaxi CO


This image can be found at  Nathrop, a quiet community north of Salida has always been known as the access point to Mount Princeton Hot Springs. To this day, folks come to soak in the restorative waters. It is my personal favorite in hot springs because the 104-degree water not only comes into the soaking and lap pools but comes out in Chalk Creek, running alongside the pools. I can spend all day there with a book, adjusting the rocks so that the water is neither hot nor cold. Lovely. Many folks choose to live in the area because of access to the hot springs and national forest.





Real Estate in Nathrop CO


This image can be found at Vista: Buena Vista was named after it’s stunning 360-degree views. Folks originally settled here because of the gold mining. Later, families began farming and ranching as they discovered the good soil in the area. The stagecoach and subsequent railroad brought more families to the area. With a population of about 2500 people, the town remains quiet and gracious. It is known as the best kept secret place to stay for folks skiing at the premier resorts near Denver and Aspen…because the town is so friendly and hotel rates are inexpensive. It is a few miles from Cottonwood Creek Hot Springs and Mt. Princeton.


Real Estate in Buena Vista Colorado


Crestone...beginning of the sunsetCrestone: Unique, magical and beautiful are words that tumble out of my mouth when I think of Crestone. The tiny town proper is 150 and the surrounding area is no more than 1500 when everyone is home. The magic of Crestone however, is its history. Early on, a rancher was instructed to bequeath parcels of his ranch to spiritual groups around the world which he did. It is now known for having the most diverse spiritual community in the world. Spiritual seekers in North America eventually hear about Crestone. And, it generally takes knowing a local or more than one visit for the fullness of the area to emerge…the 5 creeks heading up into the Sangre de Cristos, the temples hidden in the trees, the lovely residents and the “happening”. The local newspaper, the Crestone Eagle, has calendars of event for local happenings that rival a town 10 times its size. If you want a sanctuary, Crestone offers just that.


Real Estate around Crestone CO



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
business plan

Spam prevention
Show All Comments
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

You are right on.  Need to have a defined plan to move forward.  Thanks for sharing tips.

Aug 20, 2012 02:19 AM #1
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I was reading your blog, because one of my Going for The Gold challenges is to see what other members are doing to increase their business. You don't know what a surprise and honor it was for me to see my name at the end of your blog. I'm glad I'm getting to know you, and thank you. I alway love to check in with you and see what's going on in Salida. You and I have somewhat similar markets, due to the extremely rural nature of our areas.

I hope we can take our extended trip in November, and I will get a chance to meet you in person.

Aug 20, 2012 03:23 AM #2
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Edward and Celia, thanks! Good luck to you in this 4 quarter!


Debbie... you are welcome and thank you. It will be good meeting you face to face eh?

Aug 20, 2012 07:16 AM #3
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Excellent plan Paula, lots of great ideas for all of us to glean from this great business plan.

Aug 27, 2012 09:51 AM #4
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Thanks, Bob! I love getting ideas from other active rainers. To a great 4th quarter.

Aug 30, 2012 01:57 AM #5
George Lawson
Moreno Valley, CA

You're correct, Paula ... these AR contests certainly do keep us on our toes! Thanks for sharing your list ... and here's to a powerful start for all of us in 2013!

Sep 10, 2012 01:43 AM #6
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Thanks, George! have a great rest of the year ok?

Sep 12, 2012 06:53 AM #7
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Paula Bradfield

Your Salida Colorado area Realtor Team
Is the Heart of the Rockies calling you?
Spam prevention

Additional Information