Choosing what to base your company blog on is never easy. The number of different choices that are out there are bonkers, and the differences among them can be drastic. So how do you choose? Depending on whether you stand in the technologically savvy spectrum, you've got options. Here's what I found in my experiences:
WordPress (link) - This is by and large the easiest to use and most popular of the blogging platforms. Not only is it a more-than-competent editor, it's also highly modular with thousands of plugins allowing you to customize your CMS (content management system) with a ton of features. Just about any domain host supports WordPress, so you should be up and running quickly without having to spend time worrying about anything else but posting. The best part about it? It's free.
Tumblr (link) - Wildly popular among the average computer user, in the business world Tumblr is the up and coming contender to the incumbent Wordpress. Tumblr is built on sharing content you find on the internet. It isn't packed to the brim with features, e.g., you can't see how many people have viewed the webpage or any other analytical data. Like WordPress, Tumblr is also free.
Squarespace (link) - Squarespace is an all-in-one service, providing both domain-name hosting as well the writing platform. Building out the look of your site is easy and all visual, so no coding necessary (although, you can if you wanted to!). Plans start at $8/month, and it's terribly easy to use.
Movable Type (link) - Personally, this is up there as far as my list of favorite CMS's goes. Movable Type is versatile and highly functional. It isn't the easiest to use or the most "noob"-friendly right off the bat, but if you know how to code, then you can do great things with Movable Type. It's stable, modular, and there's an active community to help you get on your feet if you're ever lost. NPR, USA Today, and Huffington Post also use Movable Type for their site, if you wanted to see how good it can loook
Typepad (link) - Like Squarespace, Typepad is a service that provides both the hosting and the CMS. The plans start just shy of $9 and companies that do use it are Rdio, Yelp, Zynga, National Geographic, and Discovery Channel.
Do you have any blogging platforms you like using? Drop them in comments below!