RainCamp Speakers: Sue Adler and Ryan Dallas

Services for Real Estate Pros with ActiveRain

Over the course of this week I will be introducing you to the speakers who will be sharing some amazing information with us during RainCamp on August 30th.

I'm very excited to announce Sue Adler and Ryan Dallas.

Sue Adler

Sue AdlerIf you haven't heard of Sue Adler, you probably don't pay attention very close to what others in the industry are doing. Sue was on Inman's 100 Most Influential Real Estate Leaders 2011 and her team ranked #91 on the Wall Street Journal's list of most successful real estate teams nationwide. They did annual production for 2011 of $77 million.

Let's just say Sue knows how to run a real estate business. And she's done it successfully at different brokerages and in different states. Formerly the #2 RE/MAX agent in all of Pennsylvania, Sue completely started over in 2004 when she moved to Short Hills New Jersey. Didn't matter, she's built that business up to where it is now in quick order having had the number one KW team in that area since 2005. How has she done this? With a focus on what consumers want from a real estate agent.

During RainCamp on August 30th, Sue is going to share with you some of the insights she's discovered about what consumers are really looking for when it comes to their real estate agent. How does she know? It could be from years of experience running a highly successful team (it's definitely that).........but also, she justs asks them.

Say what? Yep, she asks them. Crazy, right?

Sue is a co-founder of Hear It Direct, a real estate conference that is a little different than your average real estate conference. Different how you ask? They go out and find consumers and put them on the stage to find out what consumers are really thinking about the way our industry markets and conducts business.

Here's a little of what Sue will share:

  • Learn what consumer insight can teach you about buyers and home search
  • Discover the secrets of how sellers chose their agent (it's not really a secret when you ask them....they'll actually tell you)
  • Realize the vital importance of proving your value. How can you do this?

I'm certain you'll walk away after 30 minutes with Sue and have some new insight and ideas of how to be more effective connecting with the people with which you wish to do business.

Ryan Dallas

Ryan DallasMy guess here is that you probably haven't heard Ryan's name (unless you are continually staring at his name on the MLS in Champagne County, Illinois or you remember him from REALTOR® Magazine 30 under 30 in 2011). And after meeting Ryan earlier this month, I'll guess he could care less. His focus is on closing real estate deals. His team did over 300 of them in 2011. (I think it was closer to 350, my memory isn't as good as it used to be).

I had the good fortune of meeting Ryan in early August when he came into Washington to hang out with my friend Ben Kinney for a few days. Ryan wanted to pick up a few pointers for how to run his business more efficiently. I suppose when you are closing that many deals, efficiency becomes really important. At lunch with Ben and Ryan, I point blank asked Ryan, "what is the best ROI in your business? Where do most of your deals come from?"

His answer surprised me..........."Radio"

How many of you, when thinking of forms of mass communication and effective ways to market your business, think radio? My guess is not many. But Ryan says that hands down it's been the best marketing vehicle for his business. So we're going to bring him to RainCamp and pick his brain about how to create an effective Radio campaign, how much they cost, what kind of results he gets and why he thinks it's the greatest thing since the pony express? (I mean really, what kind of mass communication was there before radio?)

We'll have him play one or two of his ads and also talk about how any of you can get into doing radio advertising, some of the barriers to entry, and what he's learned during his time doing radio that can help you become effective with it a little faster.

Who Else?

Stay tuned to my blog this week as I continue to share with you the other presenters and some of the cool stuff we'll be learning at RainCamp. Haven't signed up for RainCamp yet? Get moving!



Posted by

Bob Stewart
ActiveRain Ambassador


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Re-Blogged 1 time:

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  1. LINDA SABO 08/21/2012 11:38 AM
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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is going to be a great rain camp.  I am looking forward to the wonderful line-up of talented speakers.

Aug 21, 2012 10:43 AM #20
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Million $ Guild Cert Luxury Home KW Land Division

Sounds like a great show.  I will try to squeeze you in on the end of the month.  You know us listing agents do close most of our deals in the last days of the month.

Aug 21, 2012 11:07 AM #21
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

This is the next best thing to an in-person RainCamp. I'm happy to say I was able to attend one in Dallas and hope there'll be an opportunity for others, But for now, I'll happily take what's available.

Aug 21, 2012 11:25 AM #22
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Excellent, Bob.  It looks like a great camp, and barring the normal insanity that is my life, I plan to be there.  Thanks for providing such great options for us.

Aug 21, 2012 11:38 AM #23
Jeff Ragan
Ming Tree, Realtors Real Living - Eureka, CA
Luxury Agent, Northern California

I've been thinking about radio!  Good to know someone's had success with it!

Aug 21, 2012 11:41 AM #24
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Bob, Sounds like you have done it again. What a great lineup. I am looking forward to it.

Aug 21, 2012 11:56 AM #25
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

As others have said, I'm looking forward to this Raincamp. I was not able to attend any of the live versions, but this will be real convenient.    

Aug 21, 2012 12:14 PM #26
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
Sounds like you have some really great things lined up for next week. I cannot wait to be a part of it!
Aug 21, 2012 12:18 PM #27
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


The addition of Sue and Ryan should make Raincamp the best yet.  I can hardly wait to hear how Ryan uses radio to get business. 

Aug 21, 2012 01:16 PM #28
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Bob, this is very exciting to hear that Sue Adler is going to speak at RainCamp! Do not know Ryan, but if you picked him, he's got to be great!


Aug 21, 2012 02:00 PM #29
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

I just want to say that you are doing an awesome job and thank you for bringing RainCamp online!

Aug 21, 2012 02:43 PM #30
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Bob - It sounds like there's going to be some great info at the next Rain Camp, not that that is a surprise.

Aug 21, 2012 03:58 PM #31
Laura Murray
Weichert - Silver Spring, MD
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com

As always love the Rain, looking forward to hearing from the new stars.  My favorite things are contests and the University - keep it coming.

Aug 21, 2012 04:12 PM #32
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Bob,

You got me!

Both of these seem like excellent candidates for the upcoming rain camp


Aug 21, 2012 08:40 PM #33
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

I am intrigued to learn how radio ads are bringing Ryan most of his business - glad I already signed up for Rain Camp.

Aug 22, 2012 02:22 AM #34
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bob, thanks for sharing.  Makes us more excited to see two new faces coming to Rain Camp!

Aug 22, 2012 02:37 AM #35
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am looking forward to the conference.  Thanks for the post.  See you next Thursday.

Aug 22, 2012 06:33 AM #36
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Bob, sounds a great group so far, cant wait until next Thursday!

Aug 22, 2012 01:41 PM #37
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

These two sound very inspiring and qualified.

Aug 23, 2012 07:13 AM #38
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

You're right and I haven't heard of either but I'm sure glad I'll get the chance to hear them both at raincamp.

Aug 26, 2012 06:07 AM #39
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