Take control of your marketing

By
Services for Real Estate Pros with Digital and Direct Response Marketing

Do you use direct mail, email, online marketing to drive your business?

Do you test everything you can to increase your marketing conversion or response rates?

Are you using control groups?

If not, you aren't testing effectively.  You might be guessing, assuming or just throwing caution in the wind. 

I know many people who have said "we are testing X,Y or Z"  but when you ask about a control group they answer, "we are going to see how it performs to what we did last year".  What!?  You are comparing this year's marketing to something that happened a year ago.  Did nothing change?  Obviously this doesn't make sense and is a bit of an exaggeration but you get the idea.  

When you are working on your marketing plans and business strategy do you include testing?

Can you determine which messages generate the largest response rates?

Are you familiar with setting up and reading marketing tests?

What was the most important marketing learning you discovered last year?

How could you have been more effective in marketing your services? 

If you're not in control of your testing and marketing it is probably costing your company money.

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Rainer
160,526
Dwayne West
Atlanta Real Estate - Canton, GA
Canton Georgia Real Estate
Very good post with good information that I can take and use. thanks for the great information.
Jan 16, 2008 02:02 PM #1
Rainmaker
160,658
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Glad to help.   If you have any questions about testing or reading results don't hesitate to ask.

 

Jan 16, 2008 02:13 PM #2
Rainmaker
210,832
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

This is very true.  We tell our clients that we work a specific marketing plan for a year and then see what worked and what didn't.  Whatever didn't work, we try to figure out why - what wasn't appealing to the lead, what didn't grab them.  For whatever works, we try to determine what was so great about it that it worked when other marketing pieces or objectives better.  This is all part of fine-tuning your marketing to get it to the point where it works like a well-oiled machine for you.  But one plan won't be consistent from year to year.  You have to constantly tweak it!

~Renae

Market 4 Real!

Jan 18, 2008 12:45 PM #3
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Rainmaker
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Josef Katz

{Marketing Maestro}
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