Why use video for your blog? Really - is it that good?

By
Real Estate Agent with Real Estate Places CA BRE #01802964

Some of you know that I use a lot of video, in many different shapes and forms. 

One question that seems to come up a lot is this: WHY - why not just write it, that should do and I really don't like to be on camera. 

To answer that, there is a simple but, I think, very important aspect of video that many forget. 

Video allows you to show yourself, show your funny and sometimes goofy side - and people appreciate that. This one of my reasons to argue, that a video should not be too slick looking, your want to connect with your viewers, not just show them that you have a great production facility with talented editors. 

To me, there are 2 main benefits of video: 

  1. Connecting with people you have not met.
     
  2. Gaining substantial google juice.
     

Obviously, you can hand anyone a business card, but your video allows you to deliver your elevator speach while you are sleeping... Or on vacation for that matter... 

Video has been pointed out by google as what they consider the future, and it gets great position in results - don't forget google owns youtube, so if your video has relevant keywords, it's a good thing. 

It really does not matter what industry you are in, using video as a promotional tool, has a substantial benefits. 

Comments (13)

John & Irma Nelson
San Antonio Real Estate Broker/Agent with Get It Sold Realty - San Antonio, TX
San Antonio Real Estate Agents - San Antonio Homes
Another reminder of how important video is. Good thing I taught a class on it Tues for all the agents in our office. At least the ones that showed up! Videos rule!
Aug 22, 2012 11:34 PM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

Videos are a great tool, according to Google.  Hey, they own and like it for it's ranking presence!  Content is still the key, for videos, as blogs are.  We are still trying to master that proper level of the right content with the right message for the right audience.  Video blog on.....

Aug 22, 2012 11:43 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Great way to get our face in the public, and also gain market share!

Aug 22, 2012 11:44 PM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

John and Irma - I'm beginning to think you guys rock... Your office peeps are lucky to have someone teach them the ropes... I do that for SDAR.

Dan - I think if people knew how much they get from it - they might jump... And maybe not. 

Joan - Definitely!

Aug 22, 2012 11:48 PM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I keep intending to start using video and then don't.  I've got to twist my own arm and get busy before I get even further behind the curve.

Aug 23, 2012 12:33 AM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Jeanne and Ralph - I hear you - here's my tool kit: 

Laptop (Ultralight), Tablet (great for signatures), Mobile phone (gotta talk to people) and... ...wait for it... Video camera... Yes, all day, everyday!

Aug 23, 2012 12:39 AM
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

You're right, videos definitely are another way to diversify your platform and present information in a compelling way. Good point. 

Aug 23, 2012 12:51 AM
Hans Bruhner
First Priority Financial - Sebastopol, CA
Sonoma County Home Loans

Thanks Terkel..... I mean  tak så meget

Aug 23, 2012 10:04 AM
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Great job Terkel  KathyToth.info to you!  I love to create videos

Aug 25, 2012 12:51 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Video has become very important, and will need to focus on this now that the business has slowed down a bit for the fall.

Aug 27, 2012 12:43 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Please join our YouTube Thursdays group Terkel, I'd love to have you on board...we're all about using video as a marketing tool.

Aug 29, 2012 10:07 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Love video - do I have much of it on my blog/website? No, not recently. Am starting to use my iphone4s to shoot agent (me) videos. Then edit on ipad2. Much less hassle!! :)

Aug 31, 2012 12:44 AM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Eileen - That is not a bad track at all - you can even get an iphone case with a screw mount for a tripod... :-) And the editing apps on ipad are fully qualified for non-linear. 

Aug 31, 2012 12:55 AM