How Do You Stay On Track If You Don't Track Your Production?

Reblogger Will Nesbitt
Real Estate Agent with Nesbitt Realty at Condo Alexandria 0225-089134

How Do You Stay On Track If You Don't Track Your Production? This is a great article with brief tips for realtors on maintaining a record of production. For more specific information continue reading the article below.

Original content by Barbara Todaro 104763

How do you keep track of your income?  I use excel and create a spread sheet that shows the property address; the date of closing; the gross commission and the net commission.  Every numerical column is totaled. 

I was shocked to find out that there are very few agents who actually keep track of future closings.  They know what’s under agreement, but they don’t know exactly what their dollar amount of commission will be at closing.  Some actually admit that they don’t compute that figure until the day of closing!!

How do you gauge your production?  How does an agent determine how near or far the agent is from reaching a dollar volume goal?  Is there no dollar volume goal set?

The most important goal is the goal established each year for income.  Let’s be honest, we’re in this for the money.  Obviously, it’s great to help people and guide them with their sale, but it’s all about the money folks!!  How can you think about filling in the gaps if you don’t know if there are gaps or how large those gaps might be?   I’ve always tracked every penny, and at the end of the year, my bottom line in the gross commission column is the same number as my 1099.  Or maybe this is just an Armenian thing!!


About the Author:

Barbara Todaro is an award winning real estate agent with 35 years of experience and is the marketing agent for the Kuney-Todaro Team.The Kuney-Todaro Team is continually recognized every month as a top producing team in New England, since its inception over 10 years ago.

For information about our new construction, visit our website at site is focused on new homes in Franklin MA.

If you are interested in purchasing a Franklin MA property, visit our buyer’s website at or call to make an appointment to view our listings.

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The Kuney-Todaro Team is the “#1 Team in Franklin’s #1 Office.”Call now to work with the best!!


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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Will....thanks for the reblog....I always appreciate that....

Aug 23, 2012 01:05 AM #1
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
Will, I always thought keeping track of what's coming in is the minimum and keeping track of what's going out is equally important.
Aug 23, 2012 04:12 AM #2
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Will, what a great re-blog, Barbara has a great point, and we need to track out business closely!

Aug 27, 2012 12:07 AM #3
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Great repost Will and as always Barbara is spot on and does such a great job of helping us all.

Sep 04, 2012 12:06 PM #4
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