Backpage - Back What? Back Who?

Mortgage and Lending with and for 1st Time Buyers, Move Up Buyers & Investors 207897nmls# DOC#207897

Backpage - Back What? Back Who?

How to use Backpage to promote your business.


Every business should be using online classified ads to promote their business and website. Especially Realtors®. Ads can be used to talk about specific products or services and drive traffic and interested buyers to your site. Any agent not employing these tactics and especially not embedding a custom IDX link into them is missing out on some serious buyer and seller traffic.

  1. Want more out of state clients?
  2. Want more international business?
  3. Want to do more advertising on multiple topics and multiple locales?

Then read on....

What is Backpage

Backpage, like CraigsList, is an online classified ad website. First-time visitors are prompted to select a metro area from the United States or Canada, as well as the UK, Australia, Mexico or South Africa. Once you select a metro area, you'll see all of the various categories and subcategories in which ads can be placed and viewed. If you select a subcategory, you'll see a list of ad titles, by date, posted to that subcategory. You can search as well as select a different metro area from the subcategory screen. .

Why use Backpage

While CraigsList may be the most popular online classified ad website today, it is not without it's drawbacks and limitations. Most importantly is the restriction placed on businesses who wish to place multiple ads. If you provide a product or service that could be used by anyone in the country, you cannot limit yourself to placing one ad a day in Phoenix. No one from other cities and regions would see your ad.

Also, Craigslist requires that you phone verify your account, and then limits you to just a few ads per day, and each ad must be different. Backpage has no such limitation. As long as you adhere to Backpage's terms of use and refrain from using software tools or placing ads for anything illegal, you should be able to place however many ads you need to.

How to Start

To get started, go to Backpage and scroll down to the bottom where it says Account Login and click there. On the next screen, click on Sign Up For Account. Complete the form and click on Create Account, and follow any other instructions Backpage provides. Once you have an account you can begin posting your first ad.

Go to the metro area you want to post an ad in. Click the "Post an ad" button near the Backpage logo. Choose a section for your ad, then choose a category. We always select Services and then Computer as the most logical place to post our ads for professional website design services. Next, choose the metro area. You'll see the area you were in as well as other areas within the same state. You can then proceed through the ad creation process.

Step One is to write the ad. I recommend using Evernote or a similar program like Notes on a Mac (this blog as written in Notes) for actually drafting your ads. You can draft multiple versions of your ads and copy and paste them when needed. Ads that you draft can be in plain text or can use HTML for more advanced formatting.

Once you've written your ad and completed any other fields needed, (don't forget your IDX link at the very least google analytics link) you can proceed to the next step. Once you've gotten the hang of writing and placing ads, I recommend taking advantage of some of Backpage's advanced features like re posting or posting in multiple cities at once.

Now Click Place Ad and you're finished. Backpage will send you an email with a link to edit your ad which you should keep in case you find you have a correction to make, or may have to remove the ad later for any reason.

Repeat for each metro area in which you wish to post an ad.

Ads remain live for 30 days. After 30 days, you will receive an email with a link to easily renew the ad for another 30 days. Once you've been posting ads for a month, you could potentially just wait for the renewal emails to come in each day and keep renewing your ads.

How to be a "Rainmaker"

  • Be sure to use a tool like Evernote to manage your ads. Take the time to write good, compelling ads, and save them for future use.
  • Or use a single property syndication tool like epropertysites
  • Make sure that all of your ads include complete contact information.
  • Make sure you have a Call to Action, an offering a Search the MLS like I do IDX link
  • If you're comfortable creating graphics and using HTML, posting an image as your ad can be extremely effective. 
  • Schedule your ads so that you know where you have ads posted. Remember that every category displays the newest ads first, so it is important to re-post ads in areas that receive a lot of traffic.
  • Be creative and informative.
  • Make sure that you choose an appropriate Section and Category, but don't be afraid to try others as long as it's not a clear misuse or mis-categorization.
  • It appears that evenings and weekends will not be the best times. Use your website analytics to gauge traffic, but you will likely find that weekday mornings are the most effective time to post.
  • Keep your ad text brief and to the point. Explain what you have to offer and if possible, focus on specific issues you're prepared to solve for your clients.
I hope this helps you utilize another avenue of property marketing and fishing for buyers and sellers.  I have found it very effective in my loan business and hope that you will adopt and enjoy the benefits that I have.  Thanks for stopping "buy" and reading my blog: 

Backpage - Back What? Back Who?


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. April Taylor 08/24/2012 12:06 AM
  2. Winston Heverly 01/11/2013 10:06 PM
Real Estate Sales and Marketing
Arizona Real Estate
Arizona Homes
AZ Real Estate Blogging Network
Addicted to Active Rain
arizona mortgage az mortgage arizona mortgages az mortgages mark taylor arizona home loan az home loan arizona home loans

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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Mark, I was not aware of Backpage. Thanks for tip and the links. Bookmarked to check out later. Thanks!

Aug 24, 2012 11:04 PM #25
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Backpage is a very useful web site. We use it in our practive for rentals.

Aug 24, 2012 11:39 PM #26
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

I too haven't used Backpage in quite a while, but I will definitely give it another try. Thanks.

Aug 24, 2012 11:44 PM #27
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Mark, I've never used CraigsList because of all the garbage that's posted there. I wonder what Backpage traffic is like.

Aug 25, 2012 12:44 AM #29
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Mark thanks for a very informative post.  Have a wonderful weekend.

Aug 25, 2012 01:07 AM #30
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Mark, thanks for the new site! We use all the on line ads we can and always looking for new ones.

Aug 25, 2012 01:09 AM #31
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

This post helped me this morning "buy" acting as a reminder to post my CL ads.  I have a question for you: could you respond with a quick tutorial on how to embed the google analytics into the ad?

Aug 25, 2012 01:54 AM #32
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker
Thanks for the heads up on this new site. I'll check it out.
Aug 25, 2012 02:20 AM #33
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Always something new. I've never heard of Backpage or evernote. Guess I'd better check them out.


Aug 25, 2012 03:58 AM #34
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

More things to learn and do better....oh man, I'm going to be busy this fall.

Aug 25, 2012 04:17 AM #35
Joe LaVallie
HomeStreet Bank - Mountlake Terrace, WA

Thanks for the info.

Aug 25, 2012 04:22 AM #36
Todd Anderson
You In Park City group - KW Park City Keller Williams Real Estate - Park City, UT
Park City | Deer Valley Real Estate

It is worth checking out; our local area showed nothing and most of the ads for the closest metro was actually out-of-state ads. Any hints on how to see what the traffic numbers are for a locale?


Aug 25, 2012 04:52 AM #37
Sharon Curtiss
Berkshire Hathaway HomeServices PenFed Realty - Ocean City, MD
Search for Ocean City Maryland Area Homes for Sale

I think that even if you don't know how to create HTML, you could write a blog post your listing on Active Rain with photos and then go back and copy and paste the HTML from the blog to the Back Page ad.  You would then be able to go back to your AR Blog and copy it again anytime you want to repost the ad.

I think I will try that today to refresh a few of my listings.

Aug 25, 2012 05:40 AM #38
Amada Slade
Island Realty of the Lowcountry - Beaufort, SC

Wonderful information.  Will have to consider doing that.  Thank you for sharing.

Aug 25, 2012 06:08 AM #39
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Mark, its good to have an alternative to craigslist, unfortunately backpage must be new in  my area with zero ads for rentals so far, not likely to attract many prospects if the selection in no existent.  Hopefully it takes off around here soon.

Aug 25, 2012 12:02 PM #40
Bud Hovell
SyndaFeed LLC - Gresham, OR
Mentor Listing Syndication

Our experience with syndicating listings to backpage for several years has demonstrated it consistently produces hits on landing pages, often ranking up there with Zillow and Trulia. How that activity translates into sales leads is unclear, but we know of one long-practicing broker in a vacation property market who swears by it.  It's certainly worth taking a shot to see how well it works for you.

Aug 26, 2012 12:30 PM #41
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Mark - I have never used Backpage, but have heard of it for years!

Thanks so much!

Aug 26, 2012 09:32 PM #42
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have heard of it but never really used it. I will look into it more.

Aug 27, 2012 02:00 AM #43
Jennifer Polansky
Realty One Group - Goodyear, AZ
TOP 1% of Realtors in Phoenix, Arizona

Mark- your such a rockstar!!!  Great info!!!

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Apr 18, 2019 10:42 AM #45
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