Have you seen all the Coldwell Banker Bain property signs?
Drive through your local neighborhood and you’ll probably see more friendly Coldwell Banker Bain property signs than you can count on two hands. Take a spin through an affluent community and you’ll see us in the form of Previews International property signs.
It’s like when you’re thinking about buying a new car. Once you have the perfect make and model in your consciousness, you start seeing that car everywhere on the road.
Okay, so you know we’re out there getting stuff done. Lots of people are buying and selling homes, and many are looking to Coldwell Banker Bain for help. But what’s the real story behind all the signs? Who is Coldwell Banker Bain for real?
Let’s start with the formal introduction. Coldwell Banker Bain is a premier provider of full-service real estate across the great states of Washington and Oregon. We’re one of the top two Coldwell Banker affiliates in the world and number one in the West. Not only that, we’re consistently ranked among the Top 20 Real Estate Companies in the nation as cited by Real Trends and RIS Media’s Real Estate.
Whew! Okay, so that’s our elevator pitch. But there’s so much more to the company than our accomplishments. The real heart of Coldwell Banker Bain is seen in why we’re successful, not so much our list of exploits. And the why question is what keeps our customers happy, our brokers satisfied, and our business thriving.
In a nutshell, the true story behind Coldwell Banker Bain comes down to four key principles. These bullet points represent the personality behind our brand. Together, they are the guiding compass that navigates how we support our customers and make business decisions.
- Extraordinary Market Knowledge
- Unparalleled Transactional Expertise
- Competent and Caring Advocacy
- Professional Accountability
Before you gloss over another list of brand principles, take a second to really think about what this means. When you buy or sell a home are you willing to settle for anything less than all four attributes from your broker?
Would you be willing to say, “Well, I’m really happy that my broker has terrific market knowledge, but I guess I can live with her not knowing how to properly close a transaction?” Or, how about, “Boy, my broker is amazing at closing deals, with such a fun personality, but I’ll just have to live with him cutting some ethical corners?”
Of course you wouldn’t settle. And we don’t blame you. Delivering on these four guiding principles is the why behind Coldwell Banker Bain. It’s our promise to every customer and employee.
Just something to ponder the next time you take a drive through the neighborhood.
-Rob Wachter, Inbound Marketing Manager -Coldwell Banker Bain
About the author: Rob is a digital communicator. He works to drive awareness, increase engagement, and generate consumer relationships through the creation of high quality and relevant content and conversations. He can be reached at robwachter@cbbain.com or by phone at 425-456-9561.
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