About a month ago, I was interviewed for an article on Building Relationships in the Internet Age. I was able to speak with the interviewer in advance and she prepped me with her intended direction for the article. The interview was the following day, which left me a few hours to gather my thoughts. The interviewer's plan for her story was to show how Realtors differ on what marketing and technology they use to communicate with their clients depending on their client's age and generation. She wanted to show that a real estate agent's form of communication differed between Generation Y, Generation X, Baby Boomers and the Civics Generation.
As I really thought about her questions, though, I quickly came to realize that her emphasis for the story was not in line with how I communicated with my clients. I have never assumed that just because someone falls into a certain generation, I would communicate with them in one way or another. Needless to say, the interview the following day took a drastic 180 from its original storyline.
I believe that the heart of how Realtors communicate with their clients begins with understanding their clients' needs. This is regardless of which generation the client falls into. I have encountered clients who are in the Civics Generation and prefer contact via email and text messaging. On the other side of the spectrum, I have clients who are in their 20's and prefer contact via phone and don't have an email address. The point is never to assume. The savvy Realtor simply asks which method of communication is preferred. It is always in a Realtor's and their client's best interests to communicate about how they prefer to communicate early in their relationship.
As a Realtor, I must be educated on all of the new ways to communicate with my clients. Different forms of marketing and technology are quickly entering the marketplace. Right now, texting, social networking and blogging are some fresh communication and marketing techniques that are becoming norms. Keeping informed by checking web resources and talking with friends and fellow Realtors about the latest and greatest tools out there is essential. The web has a plethora of real estate technology sites to help Realtors stay ahead of the game and keep on top of the latest and greatest trends.
For more information, visit The Tri-ValleyReal Estate Source.
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