Active Rain Not Working For You? Time To Self Assess!

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

MirrorActive Rain Not Working For You?  Time To Self Assess!

"I'm blogging on Active Rain, why isn't my phone ringing with READY NOW buyers and sellers?".

Obviously Active Rain is broken.  Doesn't work.  Blogging is overrated.  Uh, yeah, right.....

Sometimes it sucks to be a real estate agent.  We're by and large a VERY impatient group.  We have to wait months and months for closings and getting paid, so when we're prospecting, WE WANT IT NOW!  We want to see that direct mailing, that banner ad, that new website, and yes, our blogging efforts, PAY OFF IMMEDIATELY (if not sooner).

But here's the thing with blogging, and this may be the uncomfortable thing to admit, but why Active Rain and blogging isn't working for you requires looking in the mirror and doing a serious self assessment.  You need to be honest with your answers and you may find out why your phone isn't ringing (yet):

  • What is your target market?  Have you CLEARLY identified who they are?  You can find a niche, or you can blog to a specific geographic area?  Your target has to be broad enough to have a chance of success.  Picking that small home luxury development is nice, but really what are the odds that someone is going to find you? 
  • Are you giving the consumers what they want?  They want specific, usable information.  What is the market doing?  Should they buy?  Sell?  They may bond with us based on our pets, and our travels and the personal information we share, but there needs to be more to our blog for the best chances of success.
  • Is your work sloppy?  I know some won't want to hear this, but typos and grammar mistakes can kill you with prospects.  A missed letter here and there you can probably get away with, but if your post is rife with errors, they'll assume an error filled life is the one you lead and you can't be trusted with their big time financial decision. 
  • Do you come across as a jerk?  There, we said it.  Maybe your online persona doesn't do you any favors.  Is your blog filled with rant after rant?  Are you perpetually angry and p.o'd?  Are you rude with your commenters?  You'll lose the agent to agent referrals AND the consumers.  For you, perhaps a ghostwriter is the way to go if you can't dial it back.
  • Have you taken Bob's courses on SEO and how to write a post?  If not, get over to Active Rain University and learn.  Listen to the webinars.  The keys to success are in there.
  • Is your professionalism and success demonstrated in your posts?  SHOW them you can present a home well, a neighborhood well, that YOU know your area.  Yes, inventory posts are BORING, but let people know you don't just WRITE about real estate, but that you SELL it too. 
  • And don't expect a quick result. Unless you're EXTREMELY lucky, writing a half dozen posts isn't going to be enough to get that phone to ring.  It takes building up a library of pertinent posts to get those consumer calls.  Keep at it, be patient, improve your craft and blogging and Active Rain WILL work for you.


We could add more, but we'll keep it brief.  Before you assume blogging or Active Rain can't work for you, reassess what and how you're doing it.  We had to make adjustments and will continue to make adjustments looking for the best formula for our market area.

Keep on Blogging!
Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 08/30/2012 12:30 AM
  2. Nikesh Parekh 08/30/2012 01:32 AM
  3. Evelyn Kennedy 08/31/2012 02:57 AM
  4. Winston Heverly 01/17/2013 01:06 PM
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Show All Comments
Rainer
102,220
Tom Esposito
Alpharetta Home Solutions - Alpharetta, GA

Nice post!  As a relative newcomer to ActiveRain, You've shared a good perspective about what to expect and what I should be doing to achieve results.  I recently attended the blogging bootcamp and gained a good idea of the nuts and bolts of blogging but your comments help round out the picture for me.  Thanks.

Aug 31, 2012 05:53 AM #96
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Tom, Glad to help and terrific that you went through bootcamp.  That will cut a lot of  time off the learning curve.

Aug 31, 2012 06:08 AM #97
Rainer
506,529
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear BLiz,

Sounds like a version of "just do it!"

Aug 31, 2012 06:59 AM #98
Rainmaker
1,291,287
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

BLIZ~ fantastic! Reinvesting in oneself is a good idea, especially when feeling unsatisfied, that's a perfect way to take inventory. ActiveRain will work for any real-estate pro, all they have to do is come-on in and start letting it rain, ActiveRain provides the tools, you provide the effort, nice post and a perfect reminder.

Aug 31, 2012 08:59 AM #99
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Dorte, A "just do it, but do it right!" :)

Jon, We have to invest in ourselves, and AR has been one of the best ways we've found to do that.

Aug 31, 2012 09:49 AM #100
Rainmaker
3,238,424
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill & Liz, I am amazed, I get calls on all my Localism blogs, "is this the home owner's association?", "are you the manager for Hot-dog on a Stick?"....I could go on and on:))) OK I get other kinds of calls too:))

Aug 31, 2012 01:24 PM #101
Ambassador
4,377,499
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Active rain like most things in life, what you put into it strongly effects what you get out of it.

Aug 31, 2012 02:48 PM #102
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Endre, We get those calls too off our Localism posts.  I want a booth at the festival, can I bring my dog, etc.  At least we know they're being read :)

Bob, Definitely.  Solid effort into it increases the chances of getting what we want.

Aug 31, 2012 09:55 PM #103
Rainer
61,919
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Great advice.  Thanks.

Sep 01, 2012 02:47 AM #104
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Sharon, You're welcome!

Sep 01, 2012 03:44 AM #105
Rainmaker
539,708
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Since I started blogging on AR and wordpress, I noticed that the s ource of most of my leads is pp who found me on the internet.  And as for the blogging, I'm not even sure I'm doing it right--surely my posts not as professional or frequent as other AR bloggers.  But it works, and I believe!

 

Sep 01, 2012 11:55 PM #106
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mary, Each of our blogging skills evolves over time, but the fact that your phone is ringing is evidence that you're doing it right!

Sep 02, 2012 12:02 AM #107
Rainer
293,425
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I am plugging away and will give it some time to access my efforts.

Sep 06, 2012 04:58 AM #108
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Nan, It does take time, but the more we do, the better the impact.  We had contacts yesterday from a city fire chief and today from a loan modification worker for the state of Ohio based on blog posts they found.  Neither is likely to use us for business, but proof that the posts are getting found and read.

Sep 06, 2012 05:15 AM #109
Ambassador
767,860
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Give it to us straight BLiz.  This is a great post.  I've got to start logging in more often (which by the way fits in well with this post).

Sep 09, 2012 10:02 PM #110
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Charita, You know we don't do curveballs....fastballs right down the middle of the plate! :)

Sep 09, 2012 10:54 PM #111
Rainmaker
565,766
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hi BLiz,

I shared with members of my group that blogging on AR has so many benefits, and I will have a body of content on AR that continues to make my phone rings when I am beyond the monthly payment for the Rainmaker account.  You cannot beat that.

Best of success to you all this year!

Jan 17, 2013 01:16 PM #112
Rainmaker
1,087,303
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

This is a great post.  I missed it the first time around, and I picked it up on the reblog.  Best of the new year to you both.

Jan 17, 2013 01:26 PM #113
Rainer
126,298
Brian Rayl
Home Value Leads - Highland Park, TX
Active Agent and Co-founder Of Home Value Leads

Great post. Internet success doesn't come overnight. It takes dedication, knowledge, and consistancy. Just like everything else. 


Jan 17, 2013 02:09 PM #114
Ambassador
2,737,412
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jordon, Once you achieve that critical volume of posts, it seems like they'll continue to make the phone ring even if the posting volume goes down.  I've heard repeatedly from friends who've let up on the blogging gas pedal that they're still getting calls and they know they need to keep providing fresh material.  Blogging works!  We got another contact this week from our niche blogging.

Gary, Happy New Year to you too!  Blogging is helping 2013 get off to a faster start than any other year we've had in the business.

Brian, True!  Those thinking I'll write 20 posts and starting getting tons of phone calls are probably going to be be disappointed.  However, find the right niche and right those 20 posts and you might at least get some calls!  It took us time to learn, but we're finally getting the results we worked for.

Jan 17, 2013 07:00 PM #115
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