Active Rain Not Working For You? Time To Self Assess!

Reblogger Lenn Harley
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

Don't Expect Any Sympathy From Me!!

Not getting any business from ActiveRain???  HA!  How do you know that????

Do you know the source of your buyer or seller leads, inquiries, sales???

Do you WORK to EARN business from your ActiveRain blog???

If you even THINK, "ActiveRain is Broker", perhaps you need to look in the mirror. 

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988. 

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Original content by Liz and Bill Spear SAL.2002007747

MirrorActive Rain Not Working For You?  Time To Self Assess!

"I'm blogging on Active Rain, why isn't my phone ringing with READY NOW buyers and sellers?".

Obviously Active Rain is broken.  Doesn't work.  Blogging is overrated.  Uh, yeah, right.....

Sometimes it sucks to be a real estate agent.  We're by and large a VERY impatient group.  We have to wait months and months for closings and getting paid, so when we're prospecting, WE WANT IT NOW!  We want to see that direct mailing, that banner ad, that new website, and yes, our blogging efforts, PAY OFF IMMEDIATELY (if not sooner).

But here's the thing with blogging, and this may be the uncomfortable thing to admit, but why Active Rain and blogging isn't working for you requires looking in the mirror and doing a serious self assessment.  You need to be honest with your answers and you may find out why your phone isn't ringing (yet):

  • What is your target market?  Have you CLEARLY identified who they are?  You can find a niche, or you can blog to a specific geographic area?  Your target has to be broad enough to have a chance of success.  Picking that small home luxury development is nice, but really what are the odds that someone is going to find you? 
  • Are you giving the consumers what they want?  They want specific, usable information.  What is the market doing?  Should they buy?  Sell?  They may bond with us based on our pets, and our travels and the personal information we share, but there needs to be more to our blog for the best chances of success.
  • Is your work sloppy?  I know some won't want to hear this, but typos and grammar mistakes can kill you with prospects.  A missed letter here and there you can probably get away with, but if your post is rife with errors, they'll assume an error filled life is the one you lead and you can't be trusted with their big time financial decision. 
  • Do you come across as a jerk?  There, we said it.  Maybe your online persona doesn't do you any favors.  Is your blog filled with rant after rant?  Are you perpetually angry and p.o'd?  Are you rude with your commenters?  You'll lose the agent to agent referrals AND the consumers.  For you, perhaps a ghostwriter is the way to go if you can't dial it back.
  • Have you taken Bob's courses on SEO and how to write a post?  If not, get over to Active Rain University and learn.  Listen to the webinars.  The keys to success are in there.
  • Is your professionalism and success demonstrated in your posts?  SHOW them you can present a home well, a neighborhood well, that YOU know your area.  Yes, inventory posts are BORING, but let people know you don't just WRITE about real estate, but that you SELL it too. 
  • And don't expect a quick result. Unless you're EXTREMELY lucky, writing a half dozen posts isn't going to be enough to get that phone to ring.  It takes building up a library of pertinent posts to get those consumer calls.  Keep at it, be patient, improve your craft and blogging and Active Rain WILL work for you.


We could add more, but we'll keep it brief.  Before you assume blogging or Active Rain can't work for you, reassess what and how you're doing it.  We had to make adjustments and will continue to make adjustments looking for the best formula for our market area.

Keep on Blogging!
Liz and Bill aka BLiz

The Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite:  Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305      Fax: 866-302-8418
      EHO

MailTo: Liz@LizSpear.com  Our Website: Warren County Ohio Homes

 

 

 

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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Lenn, And that's something we've noted.  The buyer or seller doesn't always know how they found you.  We've had leads that we can identify as coming from our blog, even if the caller had no idea.  There's more than enough success stories out there to prove blogging done properly works.

Aug 30, 2012 12:36 AM #1
Rainmaker
3,860,424
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Lenn,

I just read and commented on this blog..I'm always asking and finding out where people got my name..it's usually a combination....a friend recommended you.... I read your blog...... I appreciate what you do for the community etc. It's usually is never just one thing....but one thing for sure is they notice my presence on the web!!

Aug 30, 2012 01:13 AM #2
Ambassador
2,743,846
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Bill and LIz.  HA!  I realized that buyers and sellers don't know where or how they found you when they constantly told me "Oh, I saw you on Realtor.com".

I haven't been on R.com since about 1997 when Google was born.

Dorie.  Same here.  What I like hearing is "I searched for ___________ and you were all over the place".

 

Aug 30, 2012 01:57 AM #3
Rainer
407,272
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Good evening Lenn. I do love it when they tell me when looking in my area my face was everywhere. Means I am doing something right, but whether it was Google, Active Rain, Billboard or Radio is always a mystery which really provoked the call.

Aug 30, 2012 10:53 AM #4
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Randy.  I stopped caring years ago.  I just keep working it and folks keep finding me.

Aug 30, 2012 11:16 AM #5
Rainmaker
669,452
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

yep just keep working it and folks will find you! Bottom line.

Aug 31, 2012 05:49 AM #6
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Martha.  BINGO.

Aug 31, 2012 07:15 AM #7
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