Answer To The Low Man

By
Real Estate Agent with BNB & ASSOCIATES, LLC

 

My answer to the low man is very easy.  We as REALTORS have to become more knowledgeable of our customers. We must use this knowledge to ask the right questions and give the right help. Even if this help does not land us a fat commission.  We must educate people any way possible.  We can't just focus on clients that will bring in the best connections, and the most money.  I don't think all of us understand the role we play in transactions.  Some clients are very educated on the home buying process. Most are not.  

I recently had a customer ask me about the home buying process.  I quickly went into my mode of expert and began to talk about the steps of buying.  I talked and the customer listened patiently, nodding as if he knew what I was talking about.  Something in his facial expression told me he had no clue.  I was speaking another language.   The questions I asked him were answered vague and with a sense of  (what in the world is he talking about). As I probed further, I figured out that this customer could not operate a computer.  He Clearly had no idea how to search the internet. He looked away as I used terms like mls and anything.com.  He finally told me in simple english.  I dont understand.

This is what we encounter in the world we work in.  This is the customer that need us most.(THE LOW MAN)  The next time you encounter a customer that needs more of you.  Please remember that one day the tables could turn and we could find ourselves as THE LOW MAN. 

Comments (9)

Katie Evans
Keller Williams - Greenville, NC

Very true Forson!

Jan 17, 2008 11:05 AM
Brian Wentz
Keller Williams Greater Des Moines - Des Moines, IA
Realtor - Des Moines Iowa Real Estate
That is a great perspective. I am sure your gentleman appreciated your understanding.
Jan 17, 2008 11:08 AM
Brian Corwell
RE/MAX Sauk Valley - Sterling, IL
Sterling, Illinois Real Estate

Forson

Great post. I am amazed at the level of expertise some of my clients have when it comes to technology. I have had people in their late 60's and 70's (still young) be very knowledgeable about the internet, and some that like it the old fashioned way... mls sheets, and the same holds true for the 20's and 30's group as well.

9 years ago when I started about 40-55 % had computers, now it is like 90%

YOu just have to ask the right questions.

Jan 17, 2008 11:12 AM
Endea Thibodeaux
Lanham, MD
Solar Energy Consultant, CDPE, CLHMS
That is truly amazing!  Because we encounter this in our business often.  The ability to give something free!  Your time and your expertise to help someone else understand.
Jan 17, 2008 11:19 AM
Bill Carroll
Corcoran Real Estate - Westhampton, NY
IN REAL ESTATE, REPRESENTATION IS EVERYTHING
I'm glad he found you Forson. "The great man shows his greatness by the way he treats the little man" (anonymous qoute)
Jan 17, 2008 11:23 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Forson,

I couldn't agree more! On a daily basis I am needing to remind myself to think about the terms I use and what I say to people so that I make sure they understand. I think we have all been in a position where we feel like we should know what someone else is talking about and may be embarrassed to admit we don't. Thanks for the reminder :) 

Jan 17, 2008 11:44 AM
Jennifer Martin
Letting License Expire in June 2010 - Santa Claus, IN

Forson - you are SO right!

It may be old fashioned BUT ... we still keep up to date "Comp Books" and this is a BIG reason why! Some folks just prefer to come in and sit at our conference table and look through the books. They don't own computers (and don't want to) and wouldn't be caught dead with a cell phone. They aren't "Stone Age" type of people --- they are people who prefer human contact over some new gizmo or electricity guzzling gadget. I must admit that I enjoy these customers because it gives me a chance to get back to the basics too!

Jan 17, 2008 11:46 AM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County
Good thought.  That is our job and if we let them fall through the cracks the so does our money
Jan 17, 2008 12:03 PM
Laura Sellers
Berkshire Hathaway HomeServices Preferred Real Estate, Inc.; www.AuburnOpelikaALRealEstate.com - Auburn, AL
www.AuburnOpelikaALRealEstate.com

Forson:

So True!  We may be "experts" in real estate, but we may be the "low man" in another field.  Basically, I think we should treat everyone the way we would like to be treated.  Sometimes the true gift is being kind to someone because they need you, not because of what they can do for you, but because they need help and you are able to help them.

 Laura

Jan 20, 2008 01:08 AM