"Simplicity Is The Ultimate Sophistication"....Leonardo da Vinci

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/Hcr

A recent comment on one of my posts stated that my blog posts were always short and simple, and it was stated as a compliment not a criticism.  It reminded me of how important simplicity is to me and to my business.  I am a promoter of “everything simple.”

It may be a flaw in my personality, but there are many things that I consider ideal if they are done “simply.”  There is nothing more discouraging than having to read a 2000+ word blog post.  I just cannot do it, and if I need to, it had better be spectacular and hold every moment of my interest.

Instructions need to be stated simply or I won’t bother spending the time to decipher.  There’s nothing more abusive than a complex set of instructions to anything.  It should be numbered and stated in a simple fashion.

Providing information about a property can be overdone if the narrative is lengthy and every detail of the home is described.  Leave something for the reader to look forward to seeing for the first time and appreciating; allow the reader to be teased with just a few facts and features; and give the reader a reason to call you.  If you give it all away, they will eliminate it without seeing it.

Simplicity is a golden nugget that needs to be managed properly and used as often as possible.  Simplicity has great value, and if we learn to keep what we are attempting to accomplish simple, more people will be attracted to what we do and will understand and feel more connected to us.  Good things result from simplicity. 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 09/02/2012 06:30 AM
  2. Ginny Gorman 09/02/2012 09:28 PM
Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Active Rain Newbies
The Art Of Marketing You
Real Estate Rookie
POSITIVE ATTITUDE for the Weary Soul
Marketing 101
Tags:
simplicity

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Ambassador
2,011,027
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Barbara - Not only that, but most of us seem to have short attention spans, and simplicity helps.

Sep 02, 2012 02:05 PM #51
Ambassador
1,705,110
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Barbara, I wish I could always be so concise. I'm just too long-winded. It's a curse.

Sep 02, 2012 02:34 PM #52
Rainer
134,221
Laura Murray
Weichert - Silver Spring, MD
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com

You are one of my favorite regulars.  I really enjoy that your blogs quickly get to the point.  Today i finished reading a book about how to handle crisis, it mention it is best to keep things simple.

Sep 02, 2012 02:38 PM #53
Rainmaker
1,251,459
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

A "young" property management firm is using the BUILDER's descriptions in the Craigslist titles for the rental ads for their properties...I have NEVER had a tenant prospect ask if those are 9' ceilings.....a Craigslist title is a TERRIBLE thing to waste! 

Sep 02, 2012 08:23 PM #54
Rainmaker
1,872,274
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Your erratic meanderings indeed apolaustically pique cognitive pensivity and rumination.  Each perusal etiologizes an eruptive cerebration.  Thanks!

Sep 02, 2012 08:42 PM #55
Rainmaker
1,814,929
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

this is a re-blog for sure Barbara!  Have a wonderful day.

Sep 02, 2012 09:17 PM #56
Rainmaker
4,432,589
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Barbara, I love the quote and the post. Have a good labor day holiday with your new neighbors- daughter and grandson.

Sep 02, 2012 09:34 PM #57
Rainmaker
796,957
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N
Sometimes a title will catch my eye and then when I click in I am overwhelmed by the length. I can't pay attention that long and so I just click out.
Sep 02, 2012 09:44 PM #58
Rainmaker
774,128
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Congratulations Barb on the feature and yes, PITHY blogs are simple and elegant and much more inviting to a reader. U Rock!

Sep 02, 2012 11:36 PM #59
Rainmaker
5,269,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thank you, everyone, for your very kind words..... they're always appreciated....

Sep 02, 2012 11:50 PM #61
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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Sometimes making something simple is a lot more work that putting everything on the table. . I love your posts because they are simple and right to the point. . that fits my character to the T 

Sep 03, 2012 12:04 AM #62
Ambassador
670,674
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Simplicity is the golden rule, especially online. On occasion I break it, and the results are proof I not have strayed. I love "highly stylized white space" as I like to call it. Indeed, less is more. Great read...

Sep 03, 2012 01:07 AM #63
Ambassador
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo
So very true!!! You are the Queen of simplicity!!
Sep 03, 2012 01:12 AM #64
Rainmaker
1,182,345
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Hi Barbara, I'm a big fan of plain English and simplicity. You've figured mastered this art. Enjoyable as always. 

Sep 03, 2012 01:35 AM #65
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Barbara, I love what you do - plain simple and to the point. Never 'bore' me and...just wondering why do you think .

"It may be a flaw in my personality"

I believe, on the contrary, this is a perfect trait for our business. After all, w are not research scientists.

Sep 03, 2012 04:17 AM #66
Rainmaker
654,934
Bobbie Smith
Stroudsburg, PA
570-242-1891

Yes, it certainly is the "draw" of your posts.  Simple, sweet, and you learn something too.  I like the KISS "new name" I just read in one of your comments as Keep It Simple Silly instead of Keep It Simple Stupid. Much nicer way of saying it for sure. Thanks for all you do.

Sep 03, 2012 07:21 AM #67
Rainmaker
5,269,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Bobbie.... thank YOU for all of your comments every day.....

Sep 03, 2012 07:24 AM #68
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Barbara, the KISS principle has never been a bad path to follow, especially when it comes to this business. Some clients get too confused if you throw it up at them with a force.

Sep 03, 2012 07:50 AM #69
Rainmaker
5,269,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Ed.... yes, that's right....

Sep 03, 2012 07:58 AM #70
Rainmaker
525,302
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Barbara, you shared your ideas in the best and simplest way.  Great job!

Sep 03, 2012 10:56 AM #71
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Rainmaker
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Barbara Todaro

Marketing Agent for The Todaro Team
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