How to use Social Media for Real Estate Success?

By
Real Estate Agent with eXp Realty 01780829

Social media is one of the biggest addictions for every online user and most of the buyers prefer searching for the property in advance. According to a research, nearly 80 percent of potential real estate clients use internet for making their purchasing decisions. It is very crucial to have strong online presence nowadays. There are lots of social media websites providing great insights about the available properties in any neighborhood. This article will discuss some of the basic tips for understanding the social media web for your benefit.

Define Your Goals

This is indeed the most important part of the strategy and you must write down all of your goals in a paper. It may include some important factors like type of audience, time required to achieve your goal, and expected results of the campaign. Make sure that your goals are realistic unlike having 1000 followers over the night.

Start Building Relationships      

One must understand the importance of building relationships over social networking media. It is important to understand what your customers are trying to find out and involve in the conversation gradually. You have to discuss your ideas and content shared by other members to gain better following. Posting your report has no meaning unless you are ready to discuss it elements with people.

Post interesting content and engage users

It is important to post interesting and important content over Twitter, Facebook, and other social networking sites. It’s not necessary to post content related to real estate only, you can add new rulings on credit and even loan interest rates etc. Share content that is relevant to your target customers. You should know that where your potential buyers are spending most of their time while using internet. Get inside communities based on similar interest but avoid spamming them with excessive posts.

Local News and postings

Nearly 90 percent of the leads come through local audience only and it is important to focus on your local service area. Try to post links that is relevant to your local service area. Many a times, people will like your profile only because of these common traits you share with them.

Start potential conversations

Every Temecula realtor should post wide variety of content over these social mediums. It should consist of personal content, content shared by other people, important business tips, and content that helps in building better networking. It is all about taking the right steps at the right time and with the right people.

So what are you waiting for? Just dive in and find out what these potential social media platforms hold for you!

Comments (3)

Bruno & Noel Tarquinii
Bowie, MD
www.search4homes.us

Sherry, social media is really a useful engine to market the properties we sell. On FaceBook alone, there are nearly billion users of which at least one can be your potential client. Social media marketing is really an indispensable tool for us.

Sep 02, 2012 09:24 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Great advice, Sherry. Many of our closed deals this past year or two have been through social media. It's indispensible for us.

Sep 02, 2012 09:28 AM
Patrick White
Home Driven Realty, Inc - Baldwin, NY
Driven to bring New Yorkers home

Good Evening Sherry

Thanks for the post and information on building a solid social media prescence. Have a super Labor Day

Sep 02, 2012 10:04 AM

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