"Simplicity Is The Ultimate Sophistication"....Leonardo da Vinci

Reblogger Ginny Gorman
Real Estate Agent with RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate

Communicating well and simply is a talent learned I believe.  When working with real estate clients it is especially important that clear, concise and simple language is used.  Why?  We as real estate professionals get caught up in our own acronyms in our field and what is a buyer or seller to do?  They do not absorb what we want them to hear when terms outside their scope are said.

Promoting Rhode Island real estate to buyers to attract them and to sellers to capture the marketing aura is my goal.  If I do not do it right they will not call me for real estate help!

As Barbara Todaro clearly shares the simplicity of the word and the short and simple post may work best...

Original content by Barbara Todaro 104763

A recent comment on one of my posts stated that my blog posts were always short and simple, and it was stated as a compliment not a criticism.  It reminded me of how important simplicity is to me and to my business.  I am a promoter of “everything simple.”

It may be a flaw in my personality, but there are many things that I consider ideal if they are done “simply.”  There is nothing more discouraging than having to read a 2000+ word blog post.  I just cannot do it, and if I need to, it had better be spectacular and hold every moment of my interest.

Instructions need to be stated simply or I won’t bother spending the time to decipher.  There’s nothing more abusive than a complex set of instructions to anything.  It should be numbered and stated in a simple fashion.

Providing information about a property can be overdone if the narrative is lengthy and every detail of the home is described.  Leave something for the reader to look forward to seeing for the first time and appreciating; allow the reader to be teased with just a few facts and features; and give the reader a reason to call you.  If you give it all away, they will eliminate it without seeing it.

Simplicity is a golden nugget that needs to be managed properly and used as often as possible.  Simplicity has great value, and if we learn to keep what we are attempting to accomplish simple, more people will be attracted to what we do and will understand and feel more connected to us.  Good things result from simplicity. 


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Rainmaker
5,212,228
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Ginny.....thanks for the reblog....I always appreciate that...

Sep 02, 2012 09:30 PM #1
Rainmaker
4,432,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Ginny, Thank you for reblogging the post. I had missed the original post.

Sep 02, 2012 09:32 PM #2
Rainmaker
2,327,814
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I say it lots in my posts...short and simple is the best approach for me.  Buyers/sellers want something specific and flowering up the information may lead them elsewhere.  Good re-blog.

Sep 02, 2012 10:03 PM #3
Rainmaker
1,811,023
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Barbara, a great post to remember..

Gita, so did i ...good points here

ANita, you have a great template too for doing this very successfully.

Sep 02, 2012 10:18 PM #4
Rainmaker
733,028
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Being able to give clear executable communication is not as easy as it sounds.

 

Sep 03, 2012 09:20 AM #5
Rainer
71,855
Bas Panch
SCV Home Buyer - Valencia, CA

Hi Ginny,

Excellent re-blog. I agree, simplicity is key. But I also agree with the last comment above mine, communicating clearly isn't as easy as it sounds. You would think it would be easier to write a short blog post than a long one, but sometimes it requires skill to get your point across without being long-winded. Nice post, keep up the good work as a North Kingstown short sale agent!

Sep 05, 2012 12:08 PM #6
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Rainmaker
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Ginny Gorman

Homes for Sale in Southern RI and beyond
Need help Selling or Buying RI real estate? Call me
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