"How to Balance Your Blog" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

As I roam the Rainscape these days, I'm noticing a lot more property listings being posted to our Network. And I mean, A lot!

 That's not necessarily a bad thing. As a professional real estate agent myself, it's nice having one more viable domain to promote my listings. But I think if you asked the founders of this community, they would tell you that it was never their intention for ActiveRain to become a Listing Aggregation site. There's enough of those already!

Nonetheless, published listings have become only one of many valuable features that can be utilized 'FOR FREE' by our members.

That said, I simply want to encourage all of you to post a greater VARIETY to your blogs. For some of you (you will remain nameless!), listings are ALL you publish. For others, your blog archive reads like a series of self-promoting ads in a Single's Classified! Blogging IS NOT ad space! It's a means of making meaningful connections with your readers!

You need to MIX things up a bit!

Create some good, quality 'Consumer-Oriented' articles that you can categorize and post to Localism.

Share some golden nuggets of sage, professional advice or experience with your Fellow Rainers.

Generate eye-catching and informative monthly market reports for your region.

Reveal something of your unique personality, and passions/interests outside of real estate.

And then, every once in a while, toss in a listing or two.

By Balancing Your Blog, you'll attract more readers, and increase Your connections with potential clients!

~     o     ~     o     ~     o     ~     o     ~     o     ~


Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Dionne Morgan
Realty World Solano Realty - Vallejo, CA

Rich I not general a politically verbal person but I am going to express my inner most feelings and blame you, my balancing-act coach.

Actually, I agree you. We are multi-facet. It really should tastefully express ourselves (perhaps in some cases even cautiously).

Jan 18, 2008 03:15 PM #22
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Congratulations Rich on your new position. We are all in good hands with you and Bob helping all of us stay at the top of our game. Congratulations!

Jan 18, 2008 03:56 PM #23
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
yes dad, whatever you say : )
Jan 18, 2008 08:32 PM #24
Randy Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645
They are OK for localism, but I am sure the rest of us are not too intersted in listing from other states.
Jan 19, 2008 07:41 AM #25
Esko Kiuru
Bethesda, MD


Your very last sentence summarizes it all. Many members would see their efforts rewarded in more phone calls and email leads if they adhered to what that sentence says. And the network would be informative to the public.

Jan 19, 2008 07:50 AM #26
Ginger Wilcox
Sindeo - San Francisco, CA
I don't think listings capture and engage a potential consumer.  It is the other stuff that does.  I find that the non real estate posts often get the most views and comments.  Real estate is not just about listings, it is about communities.  I believe the best real estate bloggers educate their readers on their community.
Jan 19, 2008 09:01 AM #27
Dan Gobis
Re/Max Newport Realty Corp. - Racine, WI

Good comments Fran, but as a student, you are need to pay attention to punctuation. You correctly have a period after the first Mr. in your first comment, but missed the period in the second Mr. :)

Go Packers!!



Jan 19, 2008 10:14 AM #28
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties
Rich, sage advice. I just keeping being so engaged in the writing aspect. I am having so much fun writing for the consumer and our area. Each day is better than the previous. My husband remains amazed at what I am able to do through blogging and having fun with the writing aspect. Yes, we are having SOME KINDA FUN, NOW!
Jan 20, 2008 12:33 AM #29
Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578

YOu have received many comments here on your blog.  I agree, you write a blog that many of us should strive for.


Jan 20, 2008 01:03 AM #30
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ

Rich, very well laid out opin on blogging. Trouble is? Many (perhaps those that need to) won't see or get what you're saying. I'm amazed at the junk that some people do consider to be a blog post though. And copying from other sources? Puleeeezzeee..........


Jan 20, 2008 08:41 AM #31
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904
Rich you so are right!  Having a mixed medley of articles and listings is important. 
Jan 20, 2008 11:02 PM #32
Alan 'AJ' Nisen California Contra Costa Mortgage Officer
A Large Bank in America - Lafayette, CA
Rich, I sample a lot of blogs to try to find new blogs to subscribe to.  I used to look at points or point change as a criteria in my sampling.  But, I found to many posts that were statistical results for town A, next posts for Town B, etc.  Boring. Not even a consumer would read that stuff.  Lenn, Ardell, BB, to name a few at least make an interesting story or create the desire that the area of their post would be a great place to live.  There is something to be said for localism but I personally believe there should be some controls on points for what I think is an abuse of the system.  But then I have my own controls... I just do not subscribe to them.  By the way, you must be pretty busy lately.  You have really cut down on your posts.  I hope all is well. AJ
Mar 15, 2008 07:25 PM #33
Ted Mackel
Keller Williams Realty Simi Valley - Simi Valley, CA
Simi Valley Real Estate Agent
I am new to ActiveRain but definately not Technotarded.  The first thing I notice by the agents in my trtade area was that their blogs were not blogs, but self serving promotions, recipie books or listing sites.  I figured that that was not the way to go.  Thanks for the post Rich!
Mar 15, 2008 07:37 PM #34
Sarah Berger
R.J. Smith Realty/Real Estate Solutions - Ellenville, NY
Thanks for the great information.  I am just starting with AR and I am reading as much as I can so that I can learn from example.  This blog is very helpful!
Mar 19, 2008 05:46 AM #35
Liz Carter
Liz Carter & Team Realty-Your Real Estate Resource For Life! - Katy, TX
Broker/Owner of Liz Carter & Team Realty, Katy TX (Houston)

Hi Rich, I was one of "those people", I got on AR just to post my listings...ha, you hang around this place 5 min. and you are addicted.  Check out my post, my balance has now gone the other way :).  I've been very neglectful of my listings and all I want to do is blog, so how do I get balanced the other way?    It's kinda like life, at least my life of being a highly competitive/obsessive personality.

By the way, while I'm here...please get spell check to recognize blog, bloging, and Google, dives me nuts.  Liz

Mar 19, 2008 09:17 AM #36
Sonja Priebe
City Realty Inc. - Olympia, WA
being new to blogging, that's some great advise. I would like to do it right the first time.
Mar 19, 2008 12:24 PM #37
Tucson Real Estate Experts Anne McKechnie
Coldwell Banker Residential Brokerage - Tucson, AZ
Previews Property Specialist

Hi Rich

Thanks for the tips


Mar 19, 2008 05:33 PM #38
Ted Mackel
Keller Williams Realty Simi Valley - Simi Valley, CA
Simi Valley Real Estate Agent

Thanks for the remminder!

Jul 02, 2008 06:23 AM #39
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You wrote this prior to outside blogs.  The outside blog is really helping me do this.

Apr 16, 2009 05:52 AM #41
Jessica Cox
Perfectly Polished Home - Dallas, TX
Dallas Home Staging

Great post, Rich! You know my first few blogs were about me, and then the next few were just some general questions or observations. Finally I am doing my first members only blog posts regarding the business side of things. I have never really thought to do consumer related posts, but that is a fantastic idea!

I am learning so much about blogging and what a great tool it is from all of you - thanks for sharing!

Apr 26, 2009 12:17 PM #42
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