Just a few months ago when my daughter Natalie introduced me to it, I didn't think that Pinterest would be anything other than a great place to find and share recipes. Boy was I wrong and OMG it's addictive! I love it, our clients love it, and apparently so do buyers these days. Here at GPS real estate we have now found 5 buyers in the last two months who not only found our listings on Pinterest they bought them too! Not a bad return on investment I'd say. But what exactly is that investment? When a competing broker called me recently to ask what PR agency I was using to do my social networking, especially our Pinterest page, I didn't know whether or not to tell him. I'm almost embarrassed to say that our Pinterest success is mostly due to my addiction to it. So how do I find the time to Pin? Less sleep = Lots of Pins = success (and lots of great recipes!)
Not only is Pinterest fun, it can be informative without being too "In your face" salesy... The new way to sell is definitely to connect to people first and foremost. Interesting to me that the USA seems to have lagged behind on this concept for many years. I remember in my not too distant past, when I was VP marketing for a global marketing company servicing American fortune 500 companies, where a part of my job was to build corporate bridges around the world. One of the most glaring differences in the American culture that I had to overcome was the mantra that Sales are Sales and relationships come after. The rest of the world tends to do it differently. They start by building relationships first before ever discussing business... Thankfully, those days are changing as the world becomes a smaller place and the onslaught of social networking brings everyone closer together on a much more personal level than anyone ever dreamed of.
So what works for us at GPS real estate that could work for you? Well, definitely the connection with other Pinteresters on many levels, be they homeowners looking for Handy Household Hints (our most re-pinned board), horse lovers (Equis), golfers, sailors, style mavens, or interested in different architectural styles, music, celebrities or just about anything in fact. In amongst our pins are our listings, our clients pictures at closings, our team and our area. As others follow our boards they get to see what we are doing, our new listings, our video, and much more...
Yes it takes time, but it's not only fun, it's worth it. If you don't/won't/can't find the time, find someone with a love of social networking in your life/office that can add the personal touch it takes to do this and make it fun mixed with business & information, and see how your business grows.
If you haven't joined yet Pinterest membership is by invitation only. If you are intrequed and would like to join, feel free to send me your email address to firstname.lastname@example.org and I'd be delighted to send a personal invitation to join. When accepted, follow GPS real estate (www.pinterest.com/gpsrealestate) for starters, and let's share the wealth!