A Proven Technique to Make You a More Productive REALTOR®

Real Estate Technology with IXACT Contact Real Estate CRM

Time-management strategy for real estate agents“It’s not what we do that makes us tired,” says motivational author Steve Chandler in his book, 100 Ways to Motivate Yourself. “It’s what we don’t do.”

As a real estate agent, you’re often juggling multiple tasks and projects at any given time. You may be organizing a client event, preparing for a listing presentation, planning a real estate email marketing campaign, negotiating an offer, following-up with referrals, adding contacts to your real estate contact management database, and returning client calls – all on the same day!

In a situation like this, it’s easy to have a lot of things started, but none finished. And that can make your energy drain quickly.

So, what’s the solution?

Here’s a simple technique that can work very well.

Each morning, as you review your schedule and plan your day, pick one or two things that you are absolutely committed to finishing. It doesn’t have to be a major project. You can choose something that takes just a few minutes, such as returning phone calls or updating your real estate contact management database.

Each time a task is complete, mark it off as “done” with a bright yellow highlighter (if you’ve made a paper to-do list in a daily planner, for instance). Even better, use your real estate contact management software’s built-in task list and check off completed tasks as you go. Tasks that are overdue will automatically appear in red.

Then, when you feel overwhelmed, and your energy begins to fade, look back over the past few days and notice all the things you finished. This will give your energy level a significant boost.


“When you feel overwhelmed, look back over the past few days and notice all the things you finished” [Click to tweet]


“What you’re doing,” says Chandler, “is building a track record that proves you’re a finisher.” This keeps you energized, even when you have lots to do.

In addition, completing at least one or two things per day — getting those tasks completely off your plate — makes you a lot more productive. And, that will ultimately result in more referrals and repeat business!

Takeaway point: Be a finisher. Commit to completing one or two tasks every day.

Do you plan on trying out this technique? Leave a comment below!

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Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

It is true that self motivation is a part of the job.  Especially when you know sales success start between your ears.

Sep 06, 2012 12:48 AM #1
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

It's true Rich, I always feel more drained by the tasks I try to avoid than by the tasks I do regularly.

Sep 06, 2012 12:48 AM #2
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Very good article Rich, a good reminder to keep things in perspective and work that 'to do' list in your CRM.

Sep 06, 2012 01:04 AM #3
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Mark and Tim: That's true!

Malcolm: You got it!

Bruce: Definitely - take advantage of tools like a CRM to make your life easier!

Sep 06, 2012 04:04 AM #4
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Rich, I like the way you keep things in perspective. I have a million to-do lists, but they get lost before I check everything off. I might have to start a notebook.

Sep 07, 2012 08:03 AM #5
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Thanks Eric. Check out this article on how to to prevent feeling overwhelmed: http://activerain.com/blogsview/3439871/10-ways-to-fight-being-overwhelmed-in-real-estate#12370259

Sep 11, 2012 01:05 AM #6
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Real Estate CRM & Marketing Made Easy!
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