As more and more people get online, they create more and more content in every imaginable form, from text to videos to photos. But it doesn't stop there. Now, people distribute PDF documents, share their music playlists, and more. How can we make sense and sift through the mountains of data and information on the World Wide Web?
Enter a process called curation, which has experienced a surge in popularity as of late. According to our friend Drew Meyer at GeekEstate, "curation is the process of narrowing some collection of 'things' into some collection of “things that mean something'. Digital curation is, by and large, narrowing down links." Using media such as blogs, Facebook, Twitter, Pinterest, and many many others, this process has become increasingly mainstream within the real estate vertical. This is because it allows you to target a narrow and defined audience and provide them with the most relevant content for their property search.
What do you think of the amount of curated content on the Internet? Have any of you started curating real estate content for your existing and prospective clients? Check out this excerpt and infographic from curationsoft.com, and let me know by leaving a comment.
With a desperate search for tools to help us gather and consume only the best information on any topic, nothing has presented itself as an ideal solution. Except for one thing: the human curated information hub. Looking at the graphic below, it becomes clear very quickly why it is impossible for a single algorithm-driven source, such as a search engine, to supply us with everything that is relevant (and of high quality) on a certain topic without all the noise that comes with it.
It is also a great way to demonstrate just how important human curated content has become. Curation is truly a valuable service to web surfers who have neither the time nor the patience to sift through mountains of links and data to find what they’re looking for and make sense of it.