Setting up your "Markets"
From your Hit Router set up page, click on the search button under "My Markets" and type in your city. You should see that your page looks a lot like this:
From there, click on the closest match for the city you want to work in. Now you can type the URL for the page where you want your traffic routed. It should look like this:
I would strongly recommend that you send the traffic to where you have your IDX hosted. If you can, send it to a page for the city you're hoping to get traffic from. If you want traffic from people looking for Seattle to go to this page, take them where you have your information about Seattle. If you want traffic from people looking for Lake City, take them to where you have your information about Lake City.
Click the "Add Market" button and you're done. It should look a lot like the screenshot you see below. Now you can repeat these steps to set up a market for each city in your area.
I hope this helps!