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Setting up and Managing your "Campaigns": Setting up your Hit Router part III

Education & Training

Setting up your "Campaigns"


When you set up a campaign, you buy traffic that comes from other RainMaker's outside blogs, but only if they they haven't set up a "Market" in that city.  For example:  I live in Seattle.  I work in Seattle.  I don't really want or need traffic for someone who is interested in Florence, SC, so it wouldn't make sense for me to set up a "Market" for Florence.  Right?  So, if a consumer went to my outside blog and typed in Florence, SC, whoever had a "Campaign" set up for Florence would get that traffic.  I would get Hit Router credit for the traffic sent to the other agent, they would a chance to capture a lead, and the consumer would get what they were looking for.  Everyone is happy.

First, click on the search button under "Start a new campaign".  This part is going look exactly like setting up a market.

Find the closest match to your city and click it.  Now you'll see where you can set up spend options for this campaign and type in the URL where you want the traffic sent just like you did with your markets.


Like I said in the Setting up your "Markets" blog, you really to send the traffic to where you have your IDX hosted.  You want to get people as close to the information they're looking for as you can!  If you want traffic from people looking for Seattle to go to this page, take them where you have your information about Seattle.  If you want traffic from people looking for Lake City, take them to where you have your information about Lake City.

Note that you have the ability to set a budget on your campaigns and that you can choose how much money you're willing to spend on each click.  Just because you have a campaign set up doesn't guarantee that you'll get traffic, it just lets you get traffic.  If someone is willing to spend more, they get the leads first.

After you have your URL, your CPC (Cost Per Click), and your Monthly Budget set the way you want, click the create button.  When you're done, you should see something that looks like this (minus the red box):

Congratulations!  You're all done creating your first "Campaign"!  Now you can set up a campaign for each city you want to have traffic come from.


How do I edit my "Campaigns"?


If you decide to increase or decrease the spend on your campaign(s), click the "Edit Campaigns" link.  If you just want to stop a campaign altogether, click "Suspend".

You'll see that you can change everything but the location of your campaign.  Don't forget to click the "Update" button when you're done!

I hope this series helps!


Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

The world of Google has changed how realtors must think in marketing and setting up their website. Thanks. 

Sep 07, 2012 09:56 AM