Realistically, we have three months to roll up our sleeves and find new listings and new buyers to fill in the gaps and strengthen the number of transactions in 2012. We are working on November and December closings now.
Since our niche is new construction, we also have custom homes being built for 2013. Those who deal with new homes are working on February 2013 deals right now.
This is another reason for agents to have a variety of inventory including new homes. New home transactions require at least 120 days to close and these are the first transactions that are posted on my list for each month in the future. The resale homes are the fill-ins, while we wait for construction to be completed.
I am now tapping into the high end rental complexes within a 40 minute drive from our new construction. There will be a mass mailing to those tenants to invite them to our open house events at our new condo complexes, especially the units that are open to all age groups.
This group of individuals prefer condo living and they have the income to support a new luxury condo. New homes and condos are selling. This type of buyer has nothing to sell, and they are a prime candidate for a luxury condo purchase.
Reassessing your game plan each month is a required task and will result in a fresh look and possibly new paths for the future. It seems that 2012 has provided us with a "taste of production" that has been void for the past few years. We want this to be more than a taste. It’s time to take advantage of every possible opportunity and convert that "taste" to a full buffet. Mangia bene!!!
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