Avoid buyer burnout!

By
Real Estate Broker/Owner with American Homes of S.I.

I feel compelled to share this story.An agent on my team has been working w/ a customer for 4 months. I met with the potential buyers and discussed their needs,finances,reviewed their credit and income etc...It is our policy to prequal each customer prior to showing homes.After all.. our time is valuable. The buyers had great job histories,average credit,but high debt and little money for an initial investment or closing fees. This wasnt a major concern.I work with many buyers that face greater challenges and have been able to place them in their 1st home using grants in conjunction w/ an FHA loan. The buyers are currently renting for $1250 a month and have a difficult landlord. I had our agent show them 4 houses that fit their criteria.Each house had an issue that seemed to be a transaction breaker. Needless to say the agent continues to show houses to this couple that seem to have issues w/ every house they view. Our agent is now frustrated and exhausted from the customer.There comes a time when an agent must realize that not everyone is going or should own.I always felt that an experienced agent knows when to throw in the towel.Avoiding buyer burnout will enable you to use your time productively which will increase your bottom line.

Good Luck ! Ron Molcho managing broker @ American Homes of S.I.        

Comments (5)

Jodie Miller, Realtor, KW, Pasadena
Keller Williams Realty - Pasadena, CA
Good advice!  I think with so much on the market, a lot of agents are getting buyer burnout!
Jan 18, 2008 06:37 AM
Jody Deeds
Key Realty, LTD - Columbus, OH
"Helping You Move On With Your Plans"
If we've shown a handful of homes to buyers and they just keep finding fault with everything, then it's time to have a sit down talk about compromise, timing, to determine if they're really ready and what they have to have vs. want to have.  I know some agents who will show everything under the sun and end up working with someone for months before one of them is frustrated enough to call it quits.  Have the initial chat with your buyers about realistic expectations. 
Jan 18, 2008 06:47 AM
Judi Glamb
Coldwell Banker Hearthside - Hellertown, PA
Associate Broker, ABR

Ron, I am at my top frustration level with a buyer today - if I didn't have a good day of showing houses to an new buyer tomorrow, I might have thrown in the towel.  I'm sure he is going to like a FSBO that he wants to see Sunday.  I'm going to try to work out something.  Between you and me, I was beginning to think it was towel time  - but I know he is going to buy (something).  It's frustrating having so much time invested!

Jan 18, 2008 06:53 AM
Frank Rizzo
Cornerstone Realty Partners - Staten Island, NY

I look at it as buyers fear. They want to own, they want to want to own. But their fear takes over and paralyzes them from making a decision. If buyers are not realistic in their expectations, then they have to be realistic with yours. I should expect to take out buyers who are ready, willing and able to own.

Jan 18, 2008 11:49 AM
Rosa Updale
Appleseed Group - Staten Island, NY
Associate Broker

"WANT LIST vs. REALITY LIST" is the tool to use.  Sometimes you can get a buyer to understand!

Jan 19, 2008 03:01 AM

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