OK, Melissa, great video, but more importantly, you look GREAT on video! You should do more of these!
Michelle is right - you look incredible in this video! Can't wait to see more of them.
I agree with the other staging sistahs! You're a video star Melissa! You also nailed the topic and your last few sentences say it all:
Because our success is not rated by how beautiful the property shows in our portfolio, but rather how many units are sold, and how long it takes to sell them, the goals of a model home designer and a model home stager are very different. Best of all, staged models usually cost about 30-50% less than our traditional model home counterparts.
You look fabulous and also did great with the content. Do more... make you biz coach proud! Looking forward to more from you ;)
Melissa, great video and awesome blog article. I thought the content in this article was incredibly relevant and it really poinpoints the shift that we are seeing in model homes. Our company, for example, is staging more and more models but we're doing so because one of the key things we bring up to the builder is that we're not designing it to show off lots of pretty things - we're staging it so that buyers admire the architectural features, floor space and floorplans so that the builder in turn - sells more homes!
Really, really great article!
Melissa - Not only do you look great on camera, but your words carry substance. The demographics of an area are key. Often there's a disconnect between the Interior Designer and who the actual buyer of the property would be. Great Stagers research what the demographics are for a certain area, and target stage accordingly. Great vlog!
Melissa, fantastic job on your video! Great information, I'll be sharing this on all my social networks to get the word out!
Melissa you look FAB girl! you are a natural for video! Your content was right on! One of my installers also works for a Chicago designer who just contracted to do 70 models across the US and the stories I hear about the designs, designers, and $$ are outrageous. We have seen a big surge here in building but the big 200-400 home subdivisions which had rows of models are not the standard anymore, I see many projects which are shorter term where the builder has purchased 10-20 lots so the staged model is perfect.
HI Melissa, well didn't you hit the nail on the head. It all comes down to how many homes get sold. I recently was asked to prepare a quote to stage a model home in a quite modest town, well actually a village. They went with a well known designer and the results are as I predicted. No sales.
I did have a conversation with the builder in the beginning of the process to make sure they understood their market in this village setting. Did they realize their market would be shopping at the local big box retailers and on kijiji which is an online service to buy used items?
The comments that they most often receive is that the buyers walk through the model home and say aloud that they don't think they can afford their homes and leave. They don't stop to talk to the sales people, they just leave.
Professinal stagers understand the local market and what appeals to the actual buyer. You can stage to show some aspiration buying , however, for the most part, you just have to get the buyer to identify with living in that particular home.
Love your post, very well said and hopefully, duly noted by builders.
Interior designers and model home design companies have one business model: to sell furniture, from which they receive a cut. Our model is to provide the most cost-effective Staging to sell homes quickly. There's a big difference, and builders should understand the difference and how that could impact THEIR business model!
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