In video 1 we went over the URL, title and description and then we put our targeted keywords in the page metadata. Now we need to work on on-page optimization.
On the page itself we have a few things that we can optimize, but the key thing we are concerned with for this video is the content. Now before we get started, let’s go back to the title of the page. We need to put this title into what’s called a header tag. Now there are several header tags that can be used, but we are going to concentrate on our header 1 and header 2 tags.
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But first.. What is a header tag and why do I need this on a real estate website?
Header tags tell search engines what is most important on a page and they are numbered from 1 through 6 with 1 being the most important thing on a page. So going back to elementary paragraph structuring... Let’s just say that your h1 tag is the main idea or topic sentence for the page and for the h2 tags we are going to brainstorm 3 ideas from the main idea. This is the same thing with the h3 through h6 tags, but to keep this simple we are just going to use our one h1 tag or main idea and then three h2 tags or supporting ideas
It’s important to note here, that just like in paragraphs; you can only have one main idea or H1 tag. You can have as many h2, 3, 4, 5, & 6 tags as you would like... but the page can only have one main idea.
So let’s get this page optimized for content...
Our h1 tag is going to be what we used in our page title – we have already told the search engine in the URL, title & description that this page is about collier county real estate, so let’s not confuse it by changing the h1 tag to anything else.
Now we are going to take our keywords that we chose in the last video and use these as our three supporting ideas or H2 tags.
Our three h2 tags are collier county homes for sale, collier county property listings, and collier county land for sale. All three support the main idea of the H1 tag.
Now we get to the hard part. Writing content.
What we are going to do for the content is write at least 100 – 200 words for each section here. It’s like writing a college paper. You will have your introductory paragraph, three supporting paragraphs, and a summary paragraph. If you follow this rule for every page you write, you will always have a minimum of 500 words per page and a well-structured, well-optimized page that search engines will be able to easily index. Doing this across your entire site will help to get you ranked highly in search engine results.
While you are writing your content you will be using keywords and key phrases, so check out the next video - video series 3 on keywords and key phrases, and what not to do..
CONTINUED IN NEXT VIDEO
http://www.cherylwaller.com How Google Works, The Secrets of Getting RANKED.
SERP Tool in Video: http://www.cherylwaller.com/SEO_SERP_Tool.html
Other video topics are:
Video Series 1 - Introduction to Basic SEO - What is Search Engine Optimization?
Video Series 2 - How Google Works, The Secrets of Getting RANKED
COMING SOON:
Video Series 3 - Keywords and Key Phrases - What Not to Do
Video Series 4 - Dodging the Dreaded Panda - Avoid Being Penalized by Google
Video Series 5 - Undiscovered High Traffic Keywords in Your Own Backyard
Video Series 6 - Content Confessions of a Strategic Internet Marketing Consultant
Video Series 7 - The Do's and Don't EVERs of Website Organization and Navigation
Video Series 8 - Simple Optimization Techniques that SEOs Don't Want You to Know
Video Series 9 - Sneaky Yet Powerful Social Links and How to Get Them
Video Series 10 - How to Leverage The Social Blogger that Never Sleeps
Video Series 11 - The Secrets of Google Analytics and How to Apply Them to Your SEO
Video Series 12 - Planning Your Strategic Internet Marketing with a Predictable SYSTEM
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