Get a Higher Return on Investment for Homes in the Syracuse Area

Home Stager with Seneca Home Staging

Get More for Your Money by StagingMoney Houses

     When deciding what changes to make before listing a home for sale, it is wise to consider what will produce the highest return on investment. According to the National Association of Realtors, a staging investment between 1 and 3 percent of the home's asking price will typically generate a return of 8 to 10 percent. That is money well spent, especially when you are trying to get the most you can out of what is probably your largest asset: your home.

Spend Money to Make Money

     For those who think it is wasteful to spend any money on a house they are selling, consider this: A 2011 survey by Home Gain of over two thousand Realtors found that home staging provides almost a 300% return on investment. Who wouldn't agree that a 300% return on investment is HUGE?!!!

Let's do some math

Say you only spent $500 on home staging. What could you expect that to translate to in terms of dollars when you sell?

$500 X 300% = $1,500

That's $1,500 more in the selling price than you could expect to get if you had done nothing. Let's try again with a larger investment figure.

$2,000 spent on home staging X 300% = $6,000 more in your pocket!

That's a heckuva lot better than major home improvement projects like replacing carpeting or updating kitchens and baths which give a much smaller return on investment.

Bigger Bang for your Buck

     It's easy to justify money spent on home staging when you realize how much you stand to gain. If you are looking to get a higher return on investment for your home in the Syracuse area, Seneca Home Staging can help. A staging consultation will give you a clear plan for getting the biggest bang for your buck.

Image courtesy of Sujin Jetkasettakorn/

Posted by

Janelle Ancillotti, Certified Professional Home Stager

Seneca Home Staging, Baldwinsville, NY

(315) 506-0725

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Comments (5)

Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Hi Janelle,  Home Gain came out with a new chart for 2012 & while the numbers have changed they're still really good at almost 200% ROI for home staging.  I just updated a ppt. I present to Realtors and always want to make sure the most recent stats are presented.  Here's the newest graphic

Sep 14, 2012 07:45 AM
Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Thanks for the info Karen. I think the results show that sellers are finally becoming more savvy about how to prepare their homes for sale.

Sep 14, 2012 10:48 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

I love the math of what we do. Have you seen the infographic I recently created using numbers from RESA, NAR, Zillow and Trulia?

Sep 17, 2012 01:23 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Numbers are very impressive....I think the problem is that most people don't understand the term "staging" and don't get that it's an all inclusive term for preparation and presentation.  They don't get that it's cleaning, and organizing and highlighting positive features....we still have a long way to go to educate on the term.

Sep 17, 2012 08:37 PM
Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Melissa - That's a great infographic. Wish everyone would see that.

Sharon - You're right, I would say almost everything on Home Gain's DIY list has to do with "staging". Maybe we should come up with a more descriptive phrase like "Home Merchandising" or "Home Prepping"???

Sep 18, 2012 03:37 AM